Product Marketing Director

17 hours ago

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Empower

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Finance • Fintech • B2C

Empower is a leading provider of financial services focused on helping individuals and organizations achieve financial freedom through retirement planning and investment management. Serving over 19 million Americans, Empower offers a comprehensive suite of finance-related services, including smart planning and investment advice, and tools like the Empower Personal Dashboard™ for a complete financial view. The company is renowned as a top retirement plan provider and works closely with personal investors, workplace plan savers, plan sponsors, and financial professionals. Empower is also recognized for initiatives in Diversity, Equity, Inclusion, and has a social commitment that bolsters community impact.

10,000+ employees

💸 Finance

💳 Fintech

👥 B2C

📋 Description

• Lead go-to-market strategy for consumer platform enhancements, tools, and experience improvements • Define success metrics for launch, engagement, adoption, and satisfaction with analytics and product partners • Manage launch readiness across marketing, service, and digital channels to ensure a unified experience • Develop the platform value proposition and lifecycle messaging frameworks from onboarding through retention • Shape participant communications and in-product messaging for clarity, personalization, and consistency • Collaborate with creative teams—and when needed, write or refine copy—for web, product, and email to humanize complex topics • Guide content strategy across web, in-product, and retention channels; integrate explainers and thought leadership • Connect B2C and B2B narratives so participants, plan sponsors, and intermediaries hear a consistent story • Partner with Product, UX, Technology, Brand Marketing, and Data Science to inform roadmap priorities from market and customer insight • Align launch and lifecycle initiatives with Empower’s broader brand and revenue strategies • Use data, experimentation, and AI tools to personalize and scale participant marketing experiences • Translate consumer and competitive insights into recommendations that strengthen the digital value proposition • Represent the voice of the customer in executive and cross-functional forums

🎯 Requirements

• 8–10+ years in product or marketing roles with a record of launching and scaling consumer products • Degree or equivalent experience in marketing, business, or related field (MBA preferred) • Strong grasp of consumer behavior, digital engagement, and competitive dynamics • Exceptional cross-functional leadership, influence, and relationship-management skills in a matrixed environment • Proven ability to turn data and research into actionable strategy and measurable outcomes • Excellent writing, storytelling, and presentation skills • Familiarity with financial services, fintech, or complex digital ecosystems (industry experience encouraged, not required) • Innovative, analytical mindset; comfortable with modern marketing trends and technologies

🏖️ Benefits

• Medical, dental, vision and life insurance • Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup • Tuition reimbursement up to $5,250/year • Business-casual environment that includes the option to wear jeans • Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year • Paid volunteer time — 16 hours per calendar year • Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA) • Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.