Manager, Industry Marketing – Banking & Financial Services

5 hours ago

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Fingerprint

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Cybersecurity • API • SaaS

Fingerprint is a technology company focused on bot detection and identification solutions. The platform helps businesses ensure a secure online environment by accurately identifying users and distinguishing between real users and automated bots. They provide developer guides and workspace settings for easy integration into various applications, enhancing security and user experience.

51 - 200 employees

Founded 2019

🔒 Cybersecurity

🔌 API

☁️ SaaS

💰 $32M Series B on 2021-11

📋 Description

• Own the vertical strategy - Build and execute the go-to-market plan for Banking & Financial Services, aligned with Fingerprint’s growth goals and enterprise sales priorities. • Be the industry voice - Develop and articulate a compelling POV on identity, fraud, and risk prevention in financial services; become a trusted internal and external subject-matter expert. • Create high-impact content - Write and direct thought leadership pieces, customer stories, web copy, presentations, and campaigns tailored to the BFSI audience. • Elevate Fingerprint’s visibility - Represent the brand at major industry events and conferences; identify speaking, sponsorship, and partnership opportunities that build credibility. • Fuel demand and enable sales - Partner with Demand Gen and Sales to design campaigns, ABM initiatives, and enablement materials that accelerate pipeline within target accounts. • Translate product innovation into business value - Work cross-functionally with Product Marketing to align messaging and launches with the challenges and priorities of enterprise financial institutions. • Track market and competitive trends - Stay ahead of shifts in fraud, risk, payments, and authentication landscapes to refine positioning and ensure Fingerprint remains top of mind. • Establish processes and best practices for industry marketing

🎯 Requirements

• 6–10 years of B2B marketing experience, with at least 3+ years focused on banking, financial services, or fintech. • Strong grasp of enterprise buyer personas, risk and compliance priorities, and the digital transformation landscape within financial institutions. • Proven experience owning vertical marketing strategy and collaborating cross-functionally to deliver measurable pipeline impact. • Exceptional writing, storytelling, and content development skills; ability to tailor tone and message for different audiences. • Confident representing the company at industry events and engaging directly with senior-level stakeholders. • Strong program management and prioritization skills; thrives in a fast-moving, high-growth environment. • The ideal candidate is well-connected within the BFSI ecosystem, with familiarity across banking associations, industry events, and media.

🏖️ Benefits

• We are dedicated to creating an inclusive work environment for everyone. • We embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to our workplace. • Fingerprint strives to foster an environment where our employees feel respected, valued and empowered.