Senior Technical Product Manager, Growth Marketing & CRM

August 28

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Foodsmart

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Eating Well Made Simple

iPhone and Web Applications • Telemedicine • Marketplace • Food • Wellness

51 - 200

Description

• Lead the development and integration of a unified data platform to provide a 360-degree view of members, enhancing personalized marketing and outreach strategies. • Connect various platforms to drive outreach and engagement, focusing on seamless data exchange and optimization. • Manage the integration of third-party vendors and tools, such as AWS, Zendesk, Customer.io and AWS Connect, to support our outreach and support efforts. • Partner closely with our Marketing Team to enable the development of personalized marketing strategies using the 360-degree view of member data, to support both acquisition of new members and drive ongoing engagement. • Manage Product Managers leading the efforts to enable referrals from health system and provider partners, and continuously improve our contact center efforts.

Requirements

• 5+ years of experience in a product management role, with a proven track record of successfully launching and optimizing CRM/CDP and marketing platforms. • Expertise in developing and leveraging data for personalized marketing to drive acquisition and engagement. • Experience in multi-channel marketing, particularly with platforms like Twilio Segment and Customer.io. • Strong background in AWS, particularly in the context of data integration and warehousing. • Experience in managing cross-functional teams and mentoring key team members to drive project success. • Knowledge of both B2B2C and B2C marketing strategies, with a particular emphasis on healthcare, food delivery, or similar industries.