Head of Product Marketing

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FYUL

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🛍️ eCommerce

☁️ SaaS

🤝 B2B

eCommerce • SaaS • B2B

FYUL is a merged on-demand manufacturing and technology company formed from Printful and Printify that powers brands, creators, and entertainment companies to design, produce, and sell merchandise globally. It provides a technology platform and fulfillment network (including the Snow Commerce end-to-end merchandise solution) that enables businesses to launch and scale merch with on-demand production, fulfillment, and commerce integrations.

📋 Description

• Own the Product Marketing strategy • Define priorities, roadmap, and success metrics for the function, and connect them to FYUL's business goals (GMV, monetisation, activation, retention, AI adoption) • Act as a strategic peer to Product and Commercial leadership • Lead and develop the team • Coach the Team Leads from execution toward independent strategic ownership • Set clear OKRs, reporting standards, and ways of working • Shape major programs • Build merchant and market understanding • Improve how we operate

🎯 Requirements

• 8+ years of experience in Product Marketing, Growth Marketing, or Marketing Strategy, with a clear track record of driving commercial outcomes • Proven experience leading managers or Team Leads in a senior PMM or Growth role • Experience operating as a strategic peer to senior Product leaders, including shaping or influencing the product roadmap • Strong analytical foundation and the ability to lead with data, including setting KPIs and measurement frameworks for the function • Experience leading cross-functional GTM programs with significant business impact • Preferred Qualifications: E-commerce, marketplace, or two-sided platform experience (strongly preferred) • Experience with subscription, monetisation, or AI product strategy • Experience leading teams through organisational change or rapid growth • Strong track record in user research and translating insights into roadmap and GTM decisions • Experience operating in remote, async, distributed environments

🏖️ Benefits

• A global, inclusive team that’s as supportive as it is ambitious and serious about getting things done • An opportunity to work remotely or in a modern and welcoming office in Riga • Flexible working hours (start your day as early as 8 am or as late as 11 AM) • Private health insurance • 2 extra paid days off to focus on your mental or physical well-being • 1 extra paid day off to celebrate a Birthday or any other celebration of your choice • Access to mentorship, internal meetups, and hackathons, both on-site and online • Free and healthy lunch if you work from the Rīga office • Design and order your own merch using our platforms with an employee discount • Exciting team-building events and parties you’ll never forget!