Director, Growth Marketing - TV, Linear, Streaming and OOH

April 16

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Logo of Greenlight

Greenlight

Greenlight is a financial technology company dedicated to providing financial literacy tools and experiences for families, particularly focusing on children and teens. It offers a debit card specifically designed for kids, supported by an app that allows parents to monitor spending, automate allowances, and set savings goals. Greenlight facilitates a comprehensive learning experience by incorporating chores management, investing opportunities, and a financial education game that teaches real-world money skills. It also includes safety features such as location sharing and driving alerts to keep families connected and secure. Through partnerships with banks, the app provides various customizable plans that encourage smart financial habits from an early age.

201 - 500 employees

Founded 2014

💳 Fintech

📚 Education

👥 B2C

📋 Description

• Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. • We proudly serve more than 6 million parents and kids with our award-winning banking app for families. • With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. • Kids and teens learn to earn, save, spend wisely, and invest. • At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. • This role reports to the VP, Growth Marketing.

🎯 Requirements

• 8+ years of multi-channel OOH and TV acquisition marketing experience at a high-growth consumer tech company. In-house preferred. • 3+ years team management experience • Demonstrated impact from development and management of performance-drive TV and Offline marketing strategies leveraging a multi-million dollar budget • Experience leveraging, challenging, implementing, and improving complex measurement solutions • An intuition for the customer’s POV • Excellent communication, negotiation, and relationship building skills

🏖️ Benefits

• Medical, dental, vision, and HSA match • Paid life insurance, AD&D, and disability benefits • Traditional 401k with company match • Unlimited PTO • Paid company holidays and pop-up bonus holidays • Professional development stipends • Mental health resources • 1:1 financial planners • Fertility healthcare • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave • Flexible WFH, both remote and in-office opportunities • Fully stocked kitchen, catered lunches, and occasional in-office happy hours • Employee resource groups

Apply Now

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