Brand Manager

May 12

Apply Now

Receive Emails with Similar Jobs

Hike

WebsiteLinkedInAll Job Openings

Hike is a company that appears to be updating its website or platform with various design and layout changes, possibly indicating a focus on technology or digital services. The mention of a recent fundraise and new strategic investors suggests that Hike is currently in a growth phase, seeking to expand its business operations. Additionally, the note about hiring implies that Hike is looking to build or expand its team, likely to support its growth and development initiatives.

51 - 200 employees

Founded 2012

👥 B2C

💰 Venture Round on 2022-05

📋 Description

•Imagine a world where countless brands exist, but none of them stand out or connect with people on a deeper level. Now, imagine a brand that resonates so strongly with its audience that it becomes a part of their identity. •As a Brand Manager, that's your mission. •You are not just building a brand; you are shaping its voice, its image, and the emotional connection it has with its audience. •As a true category creator, you'll elevate our brand beyond gaming, creating compelling narratives that transform public perception. •You'll transform Rush Gaming Universe (RGU) into more than just a name—into a brand that people love, trust, and feel a part of. •This is your chance to redefine how people perceive and engage with casual gaming in India. •As a Brand Manager, you will be the architect of our brand's identity, responsible for shaping how 100s of millions of people perceive and connect with the Rush Gaming Universe. •Your mission? To build and elevate RGU into a brand that not only stands out but also resonates deeply with our audience. •This role requires a strategic thinker, a storyteller, and a visionary who can translate ideas into powerful brand experiences. •You’ll be crafting the brand’s voice, guiding its image, and ensuring every touchpoint reflects our core values. •At Hike, we’re not just redefining gaming; we’re creating a brand that people love and trust. •If you’re ready to lead this transformation and make a lasting impact in the industry, the role of Lead, Brand Marketing awaits you. •Are you ready to shape the future of RGU?

🎯 Requirements

•4+ years of full-stack brand marketing experience, especially with a strong, high-quality consumer brand (gaming and/or technology products is a bonus) •Brand Passion: Demonstrated experience obsessing over connecting emotionally with consumers and enhancing brand loyalty. •Frugality-focused: Crafts impactful brand campaigns that deliver strong ROI, finding creative ways to maximize visibility and engagement. •Strategic Thinker: Understands brand levers and their influence on business outcomes, staying ahead of risks to brand integrity. •Expert in ATL and BTL Marketing: Combines broad-reach campaigns with targeted engagement for maximum brand impact. •Innovative: Demonstrated creating new digital and physical brand experiences that set the brand apart. •Data-driven: Uses market trends and consumer insights to craft compelling brand stories and strategies. •Customer-Centric: Ensures brand initiatives align with consumer behaviour and market demand, focusing on what truly matters. •Metrics-Focused: Leverages simple metrics to drive brand success, aligning efforts with key performance indicators. •Decision-Maker: Moves fast with high-quality decisions, understanding when to take calculated risks. •Master of Positioning: Ensures effective communication of the brand’s value propositions across all markets. •Category Pioneer: Drives market strategy to establish the brand as a leader in real-money gaming.