Senior CRM Manager

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🕒 May 27

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HOLY

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

🛍️ eCommerce

👥 B2C

🛒 Retail

eCommerce • B2C • Retail

HOLY is a German DTC beverage brand that sells powdered soft-drink mixes (Energy, Iced Tea, Hydration, Milkshake) and related shakers/merch through an online store. The company emphasizes zero-sugar, natural flavors, convenience, and sustainability (powder format) and promotes mix-&-match bundles, starter kits, and promotional campaigns (e. g. , Black Week). HOLY positions itself as a modern alternative to traditional sugary soft drinks with a community-focused, direct-to-consumer approach.

📋 Description

• Own all automation flows - operationally and strategically: You build, maintain, and evolve our email and WhatsApp flows and transactional campaigns across the entire customer lifecycle - from concept to execution. • Segmentation & personalization: You develop and own our CRM segmentation logic and personalization approach. You translate behavioral signals and lifecycle data into targeted communication that increases conversion, retention, and LTV — driven by data, not gut feeling alone. • Run structured A/B tests: You design, set up, and analyze tests across flows and transactional campaigns independently. You translate results into concrete, documented optimizations — and implement them. • Track, report, and act on performance: You regularly monitor automation KPIs, proactively spot issues and opportunities, and communicate findings clearly without waiting to be asked. • Collaborate cross-functionally: You work closely with Shop, Data/BI, Ops, and Creative as a reliable, technically strong CRM partner. You drive alignment and execute on shared projects hands-on.

🎯 Requirements

• Hands-on CRM expert: You have deep, practical knowledge of Klaviyo (or comparable ESP), including building complex automations from scratch, advanced segmentation, and WhatsApp CRM (preferably Chatarmin). • Doer with an ownership mindset: You get things done. You set your own agenda, execute without being pushed, and take full accountability for the quality and results of your work. • Segmentation & personalization thinker: You naturally think in customer segments, lifecycle stages, and behavioral signals and translate that thinking into targeted, meaningful communication. • Analytically rigorous: You're comfortable pulling and interpreting performance data, running structured A/B tests, and deriving clear, evidence-based actions. • Conceptually strong with brand sensibility: You think beyond the technical setup and bring creative, conceptually strong ideas to CRM - with a genuine feel for HOLY's tone, brand, and community. • Clear and structured communicator: You document your work cleanly and can translate technical complexity for non-technical stakeholders across the team. • Collaborative by default: You build strong cross-functional relationships and actively contribute to a knowledge-sharing culture within the CRM team and beyond. • Languages : Business fluent in English is a must, German is a plus.

🏖️ Benefits

• A successful and growing company: Join a company that has been growing profitably and quickly for the last 36+ months and has raised a Series B, while many other e-commerce companies are struggling. • Huge impact: Enjoy huge impact to shape HOLY's internationalization in a top market. • Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. • Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. • Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact. • Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauer Berg, flexible working hours, and much more. • Competitive comp. + equity: Join us at a pivotal stage of hypergrowth. We offer a strong salary and meaningful equity — giving you the chance to share in our current success and benefit from the massive upside as we scale. • flexible hours • 28 vacation days • 30 work-from-abroad days • €1,500 learning budget • Urban Sports Club membership • public transport subsidy • biannual 360° feedback tied to your compensation