Web Analyst – Marketing, Data

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🕒 February 6

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home24 SE

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2009

🛍️ eCommerce

🛒 Retail

👥 B2C

eCommerce • Retail • B2C

home24 SE is a leading online furniture retailer and home goods marketplace offering a wide selection of furniture, lighting, textiles, and home accessories. The company operates a large e-commerce platform focused on B2C sales, providing thousands of products, frequent promotions, flexible payment options, delivery and assembly services, and customer-friendly policies like 30-day returns and free returns for members. home24 emphasizes affordable pricing, quick shipping of in-stock items, and inspiration through trend guides and curated collections to help customers furnish their homes.

📋 Description

• You drive the implementation and maintenance of tracking concepts in GA4 and sGTM, refining event structures and debugging discrepancies to ensure delivery of high-quality data e.g. for attribution modeling and the design and evaluation of A/B tests • You evaluate the performance of marketing campaigns across various channels • You don't just deliver numbers, but interpret data to help the team understand trends and optimize ROI • You build and maintain interactive dashboards (e.g., in Tableau or Looker) to monitor key marketing metrics, translating business requirements into clear visualizations • You look beyond standard KPIs to investigate the 'why' behind the data, conducting ad-hoc deep dives to uncover the root causes of performance shifts and user behavior • You act as a contact person for analytical questions regarding GA4, helping stakeholders understand their data usage needs • You monitor the data flow to ensure accuracy and support the team in identifying and fixing bugs in the tracking landscape

🎯 Requirements

• You have professional experience in web analytics, data analysis, or a related field, ideally within an e-commerce environment • You have hands-on experience with Google Analytics 4 (GA4) and (server-side) Google Tag Manager (sGTM) • You are proficient in SQL, capable of merging and transforming large-scale datasets from diverse sources. Proficiency in Python is a strong plus for building scalable data solutions • You have a basic understanding of HTML, CSS, and JavaScript to comprehend how tracking is implemented • You have excellent English skills and can communicate your findings in a clear, structured way • You thrive in cross-functional collaboration, acting as a bridge between marketing, data, and tech teams.

🏖️ Benefits

• Up to 30 days paid vacation each year to unwind and recharge • City mobility with a subsidized public transportation ticket and our eco-friendly bike leasing program • Company benefits including a pension scheme, 30 % off the home24 assortment, and employee discounts at partner organizations • Extensive learning opportunities from our home24 academy and external partners • Room for growth and development within your role through regular feedback rounds • Hybrid working model: you have the flexibility to work from home on Wednesdays and Fridays in our standard working mode