Senior LifeCycle Marketing Manager

4 hours ago

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Honeycomb.io

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SaaS • Enterprise • Artificial Intelligence

Honeycomb. io is an observability platform designed to provide comprehensive insights into application performance. It unifies logs, metrics, and traces into a single data type, allowing engineers to quickly diagnose and resolve issues. Honeycomb. io offers features like distributed tracing, anomaly detection, and service maps to help teams enhance system visibility and operational efficiency. It integrates with popular cloud services like Amazon Web Services and Kubernetes, and supports technologies such as OpenTelemetry. Honeycomb. io aims to enable engineering teams to deploy confidently, reduce incident response times, and improve overall productivity.

51 - 200 employees

Founded 2016

☁️ SaaS

🏢 Enterprise

🤖 Artificial Intelligence

📋 Description

• Build and optimize lifecycle programs across onboarding, activation, expansion, and retention. • Own the email channel roadmap and continually identify opportunities to improve engagement and conversion across key funnel stages. • Translate audience insights, product behaviors, and lifecycle signals into targeted messaging and personalized journeys. • Own end-to-end email execution in HubSpot, including segmentation, workflow automation, deliverability, QA, and scheduling. • Develop, test, and optimize email templates, subject lines, content blocks, and CTAs. • Lead A/B testing plans across copy, design, segmentation, and send logic. • Implement data-driven improvements that drive measurable lifts in engagement, conversion, and retention. • Maintain strong deliverability and channel health, including list management and compliance with email best practices. • Build dashboards and reports to track performance • Work closely with marketing ops and analytics to ensure data accuracy and behavioral triggers are reliable.

🎯 Requirements

• 5+ years of experience in lifecycle or CRM marketing, with a strong emphasis on email strategy, automation, and performance optimization. • Proven experience managing email programs across the customer lifecycle (onboarding, engagement, retention, upsell, and winback). • Hands-on experience in HubSpot, or similar ESP/CRM platforms — including building workflows, segmentation, and testing. • Strong understanding of email deliverability, list hygiene, preference management, and compliance (CAN-SPAM, GDPR, CASL).

🏖️ Benefits

• A stake in our success - generous equity with employee-friendly stock program • It’s not about how strong of a negotiator you are - our pay is based on transparent levels relative to experience • Time to recharge - Unlimited PTO and paid sabbatical • A remote-first mindset and culture (really!) • Home office, co-working, and internet stipend • Full benefits coverage for employees, with additional coverage available for dependents • Up to 16 weeks of paid parental leave, regardless of path to parenthood • Annual development allowance • And much more...