Growth Marketing Manager (Conversational Marketing)

July 11

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HubSpot

The easy-to-use CRM to scale your business.

inbound marketing • marketing • internet marketing • online marketing • web marketing

1001 - 5000

Description

• Own every element of your program from top to bottom -- from strategy to defining metrics, and execution to reporting. • Partner with the AI marketing technology team to implement self-service AI chat chatbots at the top of the funnel • Analyze inbound chat demand funnel and experiment performance data, derive insights, optimize programs, and communicate results effectively to key stakeholders. • Design, write copy, and build chatbots. • Collaborate with cross-functional teams, particularly with website strategy, paid, and affiliate marketing, to discover new demand opportunities and avenues for experimentation. • Utilize market research to identify new demand-generation opportunities and innovative approaches.

Requirements

• 3+ years of experience in demand generation or growth marketing, preferably in B2B software. • Proven track record of developing and executing successful demand generation campaigns, resulting in measurable lead generation and revenue growth. • Strong presentation and stakeholder management skills. • Passion for data, learning, and conversational marketing & AI. • Detail-oriented with strong prioritization skills. • Knowledge of live chat and chatbots functionality. • Excellent written and verbal communication skills. • Self-motivated and able to work independently and collaboratively in a fast-paced, agile environment. • Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.

Benefits

• N/A

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