Growth Marketing Lead

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Intellect

WebsiteLinkedInAll Job Openings

51 - 200 employees

🧘 Wellness

🤝 B2B

☁️ SaaS

Wellness • B2B • SaaS

Intellect is a leading platform focused on enhancing mental health and wellbeing in the workplace. It offers a comprehensive, research-backed mental health platform that combines technology with human touch to provide an accessible mental health journey. The platform includes self-guided programs, access to licensed psychologists, behavioural health coaches, and crisis support, available in 30 languages across 60 countries. Intellect is designed to empower HR professionals and organizations by providing tools that improve employee wellbeing, decrease anxiety, and boost productivity. It facilitates customised mental health support, allowing organisations to tackle challenges such as low productivity and team dynamics effectively.

📋 Description

• Execute growth marketing initiatives across Intellect’s core business units while supporting broader global growth opportunities • Drive enterprise pipeline generation across a multi-channel mix with a strong emphasis on B2B events, alongside inbound, partnerships, digital campaigns, content, SEO, paid acquisition, and outbound-supporting channels • Own and optimize the events-led growth motion, including planning and execution of B2B events and driving post-event conversion into qualified enterprise opportunities • Monitor performance across all channels, with a focus on event-driven pipeline contribution, and identify opportunities to improve conversion rates and channel effectiveness • Use data and performance insights to continuously optimize marketing activities and improve end-to-end funnel efficiency • Execute and optimize enterprise demand generation programs across B2B events, webinars, partnerships, paid media, content, SEO, digital campaigns, and account-based initiatives • Support efforts to convert awareness and engagement into qualified enterprise opportunities • Maintain attribution, funnel reporting, and campaign performance visibility across the marketing lifecycle • Partner closely with sales and revenue operations to improve lead quality, campaign effectiveness, and pipeline conversion • Ensure marketing programs align with enterprise sales priorities and commercial objectives • Drive product marketing initiatives including positioning, messaging, and go-to-market execution • Translate complex mental healthcare and organisational wellbeing solutions into clear and compelling customer-facing narratives • Develop sales enablement materials, case studies, customer stories, and marketing collateral • Collaborate cross-functionally with product, operations, clinical, and revenue teams to ensure messaging reflects customer needs and product developments • Support Intellect's category leadership through consistent and effective market positioning • Maintain visibility into funnel performance, campaign effectiveness, attribution, and marketing ROI • Develop reporting and dashboards that support data-driven decision making • Leverage automation, AI tools, and scalable workflows to improve execution efficiency • Improve marketing processes, campaign operations, and reporting consistency • Support continuous optimization of marketing systems and operational workflows • Partner closely with revenue, client success, product, operations, and finance teams to support company growth objectives • Contribute insights and recommendations that improve go-to-market execution and marketing performance • Collaborate across functions to ensure alignment between marketing initiatives and commercial priorities • Support a culture of accountability, experimentation, and continuous improvement

🎯 Requirements

• - 5-8 years of experience across growth marketing, demand generation, product marketing, performance marketing, or related marketing functions • - Strong commercial and analytical mindset with experience working with metrics such as CAC, conversion rates, attribution, pipeline contribution, and ROI • - Proven ability to execute across multiple marketing disciplines in a fast-paced environment • - Highly resourceful and comfortable operating within lean teams • - Experience driving measurable B2B pipeline generation and supporting enterprise sales cycles is strongly preferred • - Strong project management and prioritisation skills • - Comfortable collaborating across sales, product, operations, and leadership teams • - Familiarity with AI-enabled workflows, automation, and modern marketing tooling • - Regional APAC experience is a plus • - Prior healthcare or mental health experience is not required

🏖️ Benefits

• **Why You’ll Love Working With Us:** • - **Global company** – work in a diverse environment with people from nearly 20 countries • - **Generous leave policy** – time off to rest and recharge • - **Christmas week off** – company-wide break during Christmas, separate from annual leave • - **Birthday leave** – enjoy a day off on your birthday • - **Quarterly mental health days** – one day off every quarter to focus on your wellbeing • - **Flexible work arrangements** – work in a way that suits your lifestyle and goals • - **Work-life balance** – a culture that values personal time and long-term wellness • - **Medical coverage** – comprehensive insurance for peace of mind • - **Performance bonus** – high performance is recognised and rewarded • - **Development budget** - annual allowance to support your professional development • - **Mental health support** – premium coaching access to our mental health app and resources & dedicated budget for clinical and psychiatric care • - **Socials** **and communities **– regular non-work events/activities to connect and have fun together