Paid Media - Retargeting Specialist

February 15

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Internet Vikings

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Internet Vikings is an award-winning licensed in-state cloud hosting provider, live across 24 states, serving hosting solutions to online gaming and sports betting enterprises throughout the USA and worldwide.

iGaming and Sports Betting Hosting • iGaming Hosting in the U.S. • Replication server in Malta • iGaming Hosting for licensed operators • Vmware Cloud Hosting

51 - 200 employees

📋 Description

• Develop and execute retargeting campaigns on LinkedIn and remarketing campaigns on Google Ads to re-engage audiences and drive conversions. • Manage end-to-end digital advertising projects, ensuring alignment with overall business goals. • Optimize paid media campaigns based on performance data, continuously improving ROI. • Conduct A/B testing and analyze data to refine audience targeting and ad creatives. • Monitor KPIs, report on campaign performance, and provide insights for improvement.

🎯 Requirements

• Proven experience as a Paid Media Manager or Digital Media Manager, with a strong background in retargeting and remarketing campaigns. • Advanced proficiency in LinkedIn Ads and Google Ads remarketing. • Experience in B2B marketing • Strong analytical skills with the ability to interpret data and optimize campaign performance. • Experience with audience segmentation, conversion tracking, and ad personalization. • Ability to manage multiple campaigns while maintaining attention to detail. • Strong verbal and written communication skills in English.