E-Mail Marketing Specialist

May 23

InvGate

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ITIL Service Desk • IT Asset Management • ITSM • ITAM • Service Management

201 - 500

Description

• Manage programs supporting the lead lifecycle by leveraging automation and segmentation to create upper funnel campaigns and nurture leads • Identify high valuable segments and create nurturing plans • Work closely with Content and Product Marketing team to build the roadmap of content that works best for the targeted audience • Support the sales team on assuring that highly engaged leads are being followed-up • Design, assemble and execute nurture flows for prospects including entry and transition logic and rules, track-specific treatment considerations, and disposition (routing) of prospects that re-enter an active demand state • Map and document nurture strategy, automation processes, programs and procedures • Be the owner of the e-mail marketing channel, and be able to work hands-on with the platform

Requirements

• 2+ years of experience in E-Mail Marketing, Lead Nurturing or B2B Marketing roles • 2+ years Hubspot experience or similar marketing automation tools • Strong communication and analytics skills • Proven experience building and implementing a testing and optimization strategy to improve email performance • Excellent written and verbal communications skills • Clear decision making skills

Benefits

• Competitive salary and benefits package • Opportunities for career growth • Work with a driven and enthusiastic team • Opportunities for innovation and creativity

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