Digital Marketing Specialist

3 hours ago

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Ivy Rehab Network

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Ivy is a rapidly growing network of best-in-class outpatient physical, occupational, speech and ABA therapy clinics throughout the United States. Founded in 2003, our mission is to inspire and enable people to live life to the fullest.

5001 - 10000 employees

📋 Description

• Assist in the development, implementation, and management of multi-channel digital marketing campaigns. • Collaborate with the creative team to produce engaging written, visual, and video content for websites, social media, and email. • Conduct keyword research and optimize content to improve organic search rankings and traffic. • Support the monitoring, analysis, and optimization of PPC campaigns across Google Ads and social platforms. • Track and analyze website traffic, campaign performance, and KPIs. • Prepare reports on ROI and insights for stakeholders. • Research competitors, industry trends, and audience behaviors to identify growth opportunities. • As needed, assist in creating and deploying email campaigns that align with marketing objectives. • Format and publish blog posts, articles, and other digital content using WordPress. • Contribute to the development of an annual content strategy aligned with organizational goals.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or related field. • 5+ years of experience in digital marketing or similar role. • Strong organizational skills and ability to manage multiple projects. • Strategic Thinking: Ability to support comprehensive digital marketing strategies. • Data Analysis: Proficiency in interpreting data to inform decisions. • Content Creation: Basic writing, editing, and design skills. • SEO & SEM: Solid understanding of search engine optimization and marketing principles. • Social Media Campaign Support: Experience managing platforms and using analytics tools. • Email Marketing Support: Familiarity with email campaign creation and analytics. • Technical Proficiency: WordPress, Looker Studio, Google Analytics, Google Ads, Meta Business Manager, SEMrush, AI/LMM tools, Basic HTML/CSS.

🏖️ Benefits

• Eligibility for full benefits package beginning within your first month of employment. • Generous PTO (Paid Time Off) plans and paid holidays.