JayWay Travel
B2C • eCommerce
JayWay Travel is a boutique tour operator specializing in custom and semi-independent multi-city tours across Europe since 2006. The company designs personalized itineraries based on travelers' dates, interests, and travel styles, handling logistics, bookings, local contacts, and unique experiences to deliver stress-free vacations. JayWay serves primarily US-based consumers arranging tailored European travel with local support on the ground.
Brand Strategy Lead
Job not on LinkedIn
3 hours ago
JayWay Travel
B2C • eCommerce
JayWay Travel is a boutique tour operator specializing in custom and semi-independent multi-city tours across Europe since 2006. The company designs personalized itineraries based on travelers' dates, interests, and travel styles, handling logistics, bookings, local contacts, and unique experiences to deliver stress-free vacations. JayWay serves primarily US-based consumers arranging tailored European travel with local support on the ground.
📋 Description
• Elevate Brand Identity – Strengthen JayWay’s presence in the US and global markets, ensuring brand messaging reflects our uniqueness and high-touch personalization. • Lead Strategy & Execution – Guide campaigns, content, and partnerships that spark inspiration and drive qualified leads, bookings, and long-term loyalty. • Inspire Audiences – Create storytelling and brand activations that turn followers into advocates and customers into repeat travelers. • Deliver Measurable Impact – Translate brand visibility into real business outcomes, ensuring marketing efforts consistently support sales and operations. • Align the Team – Unite, guide, and manage the marketing team toward clear goals and a shared direction.
🎯 Requirements
• Proven senior-level experience (5+ years) in brand management, preferably in travel, luxury, hospitality, or lifestyle. • Expertise in brand strategy, storytelling, and market positioning in high-touch B2C industries. • Strong understanding of US consumer behavior and ability to craft campaigns that resonate with American audiences. • Demonstrated success in large-scale campaign execution and leadership of cross-functional teams. • Confident public speaker and brand ambassador , capable of representing JayWay on global stages. • Strategic knowledge of SEO, PPC, and digital performance without needing to manage the tactical execution. • Experience leveraging AI tools in marketing for creative and performance gains. • Skilled in team management, project oversight, and content editorial direction. • Excellent communication, decision-making, and problem-solving skills.
🏖️ Benefits
• Competitive pay & performance bonuses that recognize your impact. • Remote-first flexibility , with the opportunity to collaborate across 20+ countries. • Annual all-company gatherings in breathtaking European locations. • Full support with work-from-home setup and equipment . • Wellness programs and travel insurance . • Covered travel expenses for business-related trips.
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