PlayMe Studio
Gaming • SaaS • Software Development
PlayMe Studio is a dynamic company that specializes in developing innovative digital products and enhancing user experiences through technology. The studio focuses on using data-driven insights to optimize web applications and gaming experiences for a diverse range of clients. Their expertise lies in software development, particularly in the realms of web and mobile applications, ensuring that projects are delivered with high quality and efficiency.
Marketing Data Analyst
Job not on LinkedIn
4 hours ago
PlayMe Studio
Gaming • SaaS • Software Development
PlayMe Studio is a dynamic company that specializes in developing innovative digital products and enhancing user experiences through technology. The studio focuses on using data-driven insights to optimize web applications and gaming experiences for a diverse range of clients. Their expertise lies in software development, particularly in the realms of web and mobile applications, ensuring that projects are delivered with high quality and efficiency.
📋 Description
• Conduct in-depth analysis of customer acquisition channels and campaigns • Design and implement data-driven methodologies to track and measure the effectiveness of marketing initiatives • Execute marketing analytics tasks focused on attribution modeling and performance data analysis • Analyze A/B tests for web funnels and paywalls • Identify actionable insights within marketing data and develop hypotheses and strategic recommendations • Develop KPI frameworks and methodologies for evaluating marketing effectiveness • Support the development of a scalable and reliable marketing analytics infrastructure
🎯 Requirements
• 2+ years experience in Marketing analytics (web, apps) • Good understanding of managing paid advertising channels • Good understanding of attribution modeling • A/B tests and web-funnel analysis • Deep understanding product marketing KPI's: LTV, ROI, ARPU, ARPPU, CAC, Click2Pay, RefundRate, Cancel Rate • Excellent written and verbal communication skills
🏖️ Benefits
• 20 days of paid vacation • health insurance • regular sports activities • access to courses, workshops, and a corporate library
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