Programmatic Paid Media Buyer

January 11

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Digital Performance Advertising • Facebook Advertising • Search Engine Marketing • Conversion Rate Optimization • Creative Services

51 - 200 employees

Description

• 100% Remote Position • Responsible for all aspects of strategizing and executing programmatic media campaigns in a variety of platforms for clients. • You are the expert when it comes to programmatic within the agency, you are proficient with DSP platforms (the Tradedesk, DV360, Amazon) and you use your expertise to drive growth. • This includes initial planning, execution, monitoring, optimization, analysis and reporting. • This role will lead as the day-to-day subject matter expert (SME) for programmatic for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. • You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients. • Additional Responsibilities include: • Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.) • Leveraging our real-time data dashboards and a plethora of reporting tools, you will communicate campaign performance to clients and create a clear road-map for the future • Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions • Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests • Communicate with clients on all elements of the campaign, including planning, performance, and project status • Prepare reports and present results to clients and management in a way that secures alignment and recommends action • Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.) • Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives. • Build effective relationships with clients • Gather data on consumer, competitor, and market conditions

Requirements

• Bachelor's degree in Marketing or related major required. • 3+ years of performance marketing experience in programmatic is required. • The Trade Desk and DV360 experience preferred • Proficient in all programmatic tactics: Display, Native, Video, OTT/CTV, and Digital Out-of-Home • Highly knowledgeable with top programmatic ad platforms, automation tools (bidding and targeting), Google Analytics, and other media buying and creative testing tools. • Experience in scaling/increasing campaigns spends while maintaining or improving performance KPIs • Experience in maintaining and growing large spending accounts with significant optimizations and budgets • Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables • Ability to communicate effectively to all employee levels while understanding both the day to day and big picture • Ability to work in a fast-paced environment while managing time effectively

Benefits

• Medical, Prescription, Dental, & Vision Insurance Benefits • Life and Accident Insurance Plans • Short and Long Term Disability Plans • Employee Assistance Programs • Family Forming Plans • Cigna Secure Travel • Health Savings Account (HDS) • Health Care Flexible Spending Account (FSA) • Limited Purpose FSA • Dependent Care FSA • Access to MetLife Legal Plan Services • 401k Match Plans • Commuter Transportation Benefits • Access to Virtual Health Services such as Telaheath, 2nd.md and Headspace • Paid Holidays • Flexible / Numerous PTO Days • Volunteer Days • Free Company Lunches • Half-Day Fridays All Year (Not Just in the Summer!) • New MacBook Pros and Additional Monitor on Your First Day • Communal Meeting Rooms and Standing Workstations are Available in our NY Office • Company Events & Happy Hours • 10 Week Paid Parental Leave • Tuition Reimbursement Of Up To $5,000