Digital & Content Marketing Specialist

November 14

Lamark Media

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Unlocking Potential.™

Email Marketing • Digital Marketing • Interactive Marketing • SEM • SEO

51 - 200

Description

• Create engaging content and cross-channel strategies for clients • Develop effective digital ads, whitepapers, case studies, e-books, blog posts, emails, and marketing materials • Create product-focused content highlighting client audiences • Create engaging content for consumers • Contribute to overall content strategy • Collaborate with optimization and creative teams • Optimize content for SEO • Monitor content performance • Undertake or support projects • Provide creative ideas to activate brands across digital channels • Develop messaging that drives brand recognition and conversion • Work closely with creative team • Understand digital platforms and measurement tools

Requirements

• Understanding of cross-channel content marketing • Strategic mindset • Ability to adapt to different categories (B2C and B2B) • Proficiency in content marketing theory • Strong communication, writing, and creativity skills • Understanding of digital platforms and measurement tools • Consultative and collaborative approach • Understanding of B2C and B2B industries • Ability to analyze situations and construct strategies • Partnering skills • Ability to work independently and within a team • 3+ years of experience in marketing • Passion for understanding audience needs • Proficient with Microsoft Office tools • Excellent project management skills

Benefits

• Competitive pay • Exceptional benefits • Remote work • Incredible company culture • Diverse and forward-thinking environment • Great career growth opportunity • Company-assisted medical insurance programs • Life insurance • Optional vision and dental insurance programs • Short-term and long-term disability • 401(k) with employer matching

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