Launch Potato
Media • B2C
Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.
Lead UX Designer
October 22
🇺🇸 United States – Remote
💵 $150k - $180k / year
⏳ Contract/Temporary
🟠 Senior
🎨 Product Designer (UI/UX)
Launch Potato
Media • B2C
Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.
📋 Description
• Drive measurable revenue and performance gains by creating data-informed, CRO-optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties. • Deliver complete, test-ready user experiences—from concept and ideation through high-fidelity prototypes and dev hand-off—backed by A/B test results and user insights • Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post-test iteration • Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction • Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs • Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints • Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization • Propose and implement design process improvements that enhance experimentation velocity and design scalability
🎯 Requirements
• 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment • Expertise in data-informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session • Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite • Hands-on experience collaborating with developers and executing A/B tests for CRO • Excellent communicator with the ability to present design rationale across technical and non-technical audiences.
🏖️ Benefits
• Profit-sharing bonus • Competitive benefits
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