Head of Lifecycle Marketing

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🕒 May 20

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Legacybox

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

🛍️ eCommerce

📱 Media

⚡ Productivity

💰 $12k Product Crowdfunding on 2013-10

eCommerce • Media • Productivity

Legacybox is the world's largest digitizer of home movies, photos, and film, providing a simple and easy way for individuals to convert their recorded media to digital formats. By offering all-inclusive digitizing kits, customers can send in their analog media, and Legacybox handles the rest, digitizing and storing memories securely in the cloud.

📋 Description

• Own and improve key lifecycle performance metrics, including lead-to-first purchase, first-to-second purchase, and repeat purchase behavior • Lead lifecycle strategy across email, SMS, direct mail, post-purchase communication, app messaging, packaging inserts, and on-site flows • Build and optimize customer journeys, including welcome, browse abandonment, cart abandonment, win-back, referral, and post-purchase flows • Develop lifecycle calendars and seasonal campaigns that drive engagement without relying heavily on discounting • Partner with creative and marketing teams to develop cohesive messaging and campaign execution • Establish and scale direct mail as an integrated lifecycle marketing channel • Oversee deliverability, segmentation, attribution, list hygiene, automation, governance, and reporting systems • Analyze customer behavior and lifecycle performance to identify growth opportunities • Develop lifecycle testing strategies and optimize retention-focused campaigns • Build and scale the lifecycle marketing team as business needs evolve • Report on lifecycle performance, customer engagement, and revenue contribution regularly

🎯 Requirements

• Led lifecycle marketing for a DTC brand with a strong retention and repeat purchase focus • Owned email, SMS, and customer retention systems in-house • Built lifecycle programs focused on long-term customer relationships rather than short-term urgency • Managed lifecycle platforms such as Klaviyo and related marketing automation systems • Developed customer segmentation, automation, and deliverability strategies • Worked within emotionally driven DTC categories such as gifting, family, wellness, or memory preservation

🏖️ Benefits

• Healthcare coverage (medical, dental, and vision) • Health Savings Account (HSA) eligibility • Short-term disability coverage available after the waiting period • Free 24/7 access to TextCare medical support • Retirement plan with employer match • Competitive paid time off (PTO) policy • Apple hardware and the tools needed to do your best work • Opportunity to shape the customer experience and retention strategy of a nationally recognized brand • Collaborative, fast-moving, and growth-oriented team culture