Growth Marketing Manager

June 14

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Lifebit

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Revolutionising genomics & bioinformatics: unified research over distributed big data powered by AI.

Software • Data Analysis • Genomics • High Performance Computing (HPC) • Cloud Computing

51 - 200

💰 $60M Series B on 2021-09

Description

• This is an exciting opportunity to join Lifebit’s marketing team and manage the engine of our market expansion • As the Growth Marketing Manager, you will be directly responsible for driving net-new revenue opportunities by generating new qualified leads that will be converted to clients with help from our sales team • You will be responsible for managing a small team and leading digital and growth marketing efforts to grow the software/data business and increase product awareness and preference across online marketing channels • This role requires a strategic, data-driven approach, with a focus on constant optimization through test-and-learn cycles • You will also be involved in budget management, performance analytics, and will work closely with the executive and sales teams to ensure cohesive strategies and goal alignment • Develop and oversee a comprehensive growth strategy to drive measurable revenue impact • Create and execute demand generation strategies to increase qualified pipeline • Own key aspects of the website design & execution, digital campaigns, SEO, content marketing, social and advertising • Own and manage key aspects of our marketing tech stack • Collaborate with cross-functional teams to align marketing efforts with Sales, Product Management and Client Success and shape our marketing strategy • Manage growth reporting and analytics and consistently monitor KPIs across the business to ensure success of campaigns • Evaluate frequently the user journey to ensure maximum efficiency and effectiveness • Oversee, test and optimize paid Marketing spend

Requirements

• A Bachelors or Masters degree from an accredited University; a Masters degree in marketing and/or Business Administration is preferred • 3-5 years of experience in developing and deploying strategies to sustainably acquire and retain high-value customers; startup and scaleup experience is preferred • 3 years or more in growth marketing, demand generation or user acquisition for B2B SaaS companies; ideally in the life sciences sector • A track record of building and optimizing high-performing growth strategies, along with a firm grasp of up-to-date growth best practices • A data-driven and analytical mindset. You base your decisions and strategies on data and metrics, and you have experience with analytics tools • Humility, creativity and resourcefulness—crafting and testing strategies that are most effective for Lifebit’s specific goals and context • A deep understanding of search engine optimization, implementing best practices to enhance organic reach and visibility • Experience developing and executing multi-channel go-to-market strategies • Experience with marketing automation and other relevant software tools; experience with AI tools is preferred • In-depth knowledge of current growth marketing trends and best practices • Outstanding communication and interpersonal skills.

Benefits

• Competitive salary • 25 days of annual leave plus the usual public holidays • £1,000 per year personal budget for professional development ie Conferences, events, and training resources • An international and diverse team • Exposure to problems and applications in the cloud, data analysis, ML, life sciences, and big data fields • Flexibility for remote work