Marketing Manager (Massachusetts Market)

July 10

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Logo of Parallel


Welcome to a whole new paradigm of well-being.



• As a Marketing Manager, you will be primarily responsible for driving revenue in the market through product and promotion strategic leadership, new product development strategies, onsite and offsite event oversight, awareness and conversion campaigns, and new patient or consumer acquisition. You will be the voice and advocate for our patients and/or customers. You will know local competition better than anyone, relentlessly seeking ways to attract more patients and/or customers and drive more revenue. • This role is highly collaborative and requires creative problem solving, strong communication skills, personal initiative, and leadership skills. This role requires marketing operations experience, project management skills, and a strong understanding of product marketing and consumer insights. Your personal success will be evident by the business growth and customer satisfaction you are able to achieve in the market. This role is highly autonomous and will require a high level of strategic and organizational leadership. • Parallel is one of the largest multi-state cannabis companies in the United States, owning and operating in three markets; Florida (Surterra Wellness), Massachusetts (NETA), and Texas (Goodblend). If you enjoy companies that are growing, moving fast, and constantly challenging themselves to achieve more, then Parallel is for you. We work hard, lean on each other, and are passionate about a pretty ambitious vision … pioneering a new paradigm of what well-being can be for all people, everywhere. For more information, visit


• 3-5 years of brand, marketing and business leadership experience • Bachelor’s degree in marketing, business or other related fields and/or equivalent experience • Familiarity with marketing analytics software and comfort learning new digital marketing/CRM platforms like AlpineIQ • Track record of success in simultaneously managing and supporting multiple complex creative projects • Strong verbal and written communication skills with excellent presentation capabilities • Familiarity with the market you will be supporting, and willingness to engage with a wide variety of partners and stakeholders • Comfortable with tight timelines and have demonstrated successes in either reprioritizing to get the work done, or raising flags on unachievable delivery targets ASAP • Cannabis, pharmaceutical, and/or regulatory experience are valuable but not mandatory • Age 21 or over (Industry Requirement) • High School Diploma or equivalent (Industry Requirement) • Valid Government-Issued Photo ID (Industry Requirement)


• Employee discount • Consistent, reliable benefits; Full medical/vision/dental, 401k with possibility of a company match, access to company-sponsored well-being programs. • Balance and flexibility; paid time off, paid parental leave, flexible work arrangements. • Tuition Reimbursement Programs • Pet Insurance

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