Paid Search Account Manager

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🔥 7 minutes ago

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Location3

51 - 200 employees

Founded 1999

🤝 B2B

☁️ SaaS

B2B • Marketing • SaaS

Location3 is a digital marketing agency specializing in strategic solutions for franchise and multi-unit brands. They provide a data-driven approach to marketing, leveraging their proprietary local marketing and data management platform to drive digital transformation for their clients. Since 1999, Location3 has focused on helping these brands optimize their marketing strategies across various channels, ensuring effective engagement with their target audiences and fostering customer loyalty. They offer services such as marketing strategy, data science and analytics, programmatic media, SEO, content marketing, local listings management, paid search, paid social, and local marketing.

📋 Description

• Plan, build, and manage campaigns across Search, Local Services Ads, Performance Max, Demand Gen, YouTube, that are structured to hit client goals for lead volume, efficiency, or revenue growth • Own ongoing campaign optimizations including keywords, bids, audiences, ad copy, and targeting • Design and execute structured tests across ad copy, bidding strategies, audience segments, and campaign configurations using the TELO framework • Monitor account health and budget pacing across your book of business • Translate performance data into clear insights • Partner with Senior Media Strategists and account teams to align search execution with broader client strategy

🎯 Requirements

• 2+ years of hands-on SEM management within Google and Bing • Strong command of keyword strategy, match type frameworks, and Smart Bidding selection • Strong understanding of core performance metrics (CPA/CPL, ROAS, CVR, impression share, Quality Score) • Working knowledge of conversion tracking, Google Tag Manager basics, and GA4 / auto-tagging integration • Experience with Google Ads Editor and comfort managing multiple accounts and 50+ campaigns monthly

🏖️ Benefits

• Medical • Dental • Vision • Matching 401k • Wellbeing stipends • Remote work support

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