Manay CPA Accounting & Tax Services
Your Opportunity Advisor | Expert support for your financial and accounting needs.
Financial Advice • Bookkeeping • Individual Taxes • Business Taxes • New Business Set-up
11 - 50
SEO & Digital Marketing Associate
2 days ago
Manay CPA Accounting & Tax Services
Your Opportunity Advisor | Expert support for your financial and accounting needs.
Financial Advice • Bookkeeping • Individual Taxes • Business Taxes • New Business Set-up
11 - 50
Description
• Creating and implementing SEO and Local SEO strategies for Manay CPA websites • Conducting comprehensive keyword research and analysis to identify relevant target keywords and phrases considering our competitors • Executing the most suitable tactics to achieve our Key Performance Indicators (KPIs) on an annual and monthly basis related to keyword rankings, visibility score, domain authority, and more • Developing and implementing on-page and off-page optimization strategies to improve search engine rankings • Optimizing website structure, content, and meta tags to enhance organic visibility • Developing a blog strategy for our websites involves crafting article outlines that incorporate pertinent keywords and meta tags • Collaborating with the content team (freelance bloggers, inhouse writers) to develop and optimize SEO-friendly website content, including blog posts, landing pages, and product descriptions • Conducting content gap analysis to identify opportunities for creating new, engaging content • Monitoring and analyzing website performance using SEO tools (Semrush, Search Console) and analytics (Google Analytics) platforms • Staying up-to-date with SEO trends and algorithm updates to ensure best practices are followed • Assisting in the website content management process by publishing new pages, generating landing pages, creating forms, implementing website elements, templates, and more • Overseeing website updates, enhancements, and bug fixes, collaborating with internal stakeholders and external vendors as necessary • Ensuring website content is accurate, up-to-date, and aligned with the overall marketing and branding strategies • Planning, executing, and optimizing paid digital advertising campaigns across various platforms (e.g., Google Search, Meta Ads, Bing, Youtube, etc) with performance marketing agencies • Developing and implementing remarketing strategies to re-engage with website visitors and drive conversions • Monitoring advertising budgets, tracking key performance indicators (KPIs), and provide regular reports on campaign performance
Requirements
• Have a bachelor’s degree in marketing, communications, or a related field (preferred) • Have a minimum of 3-4 years experience as an SEO and Digital Marketing Specialist or a similar role • Advanced level of English IS A MUST - All interviews will be conducted in English! • Experience with SEO and content optimization standards • Agency management experience IS A PLUS • Knowledge of using SEO management tools namely SEMrush, Screaming Frog, Search Console • Familiarity with content management systems (e.g., WordPress) • Familiarity with backend and frontend processes • Familiarity with the accounting industry, whether at a basic or advanced level, IS A PLUS • Excellent cross-group collaboration skills • Highly organized, have multi-tasking skills, and ability to operate in ambiguous environments • Ability to prioritize and multi-task in a fast-paced work environment • Attention to detail and ability to follow standard procedures required • Location: Home office • Work hours will be based on US TIME ZONES • Travelling might be required
Benefits
• USD base salary based on experience • Fully remote working opportunities • Great company culture, family-like work environment • Excellent on-going training • Paid vacation and holidays • Growth opportunities
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