Digital PR Executive
August 31
Description
Build and nurture relationships with at least 10 relevant journalists, bloggers, and/or influencers. Successfully pitch and secure media coverage in 3-5 reputable publications, generating high-quality backlinks.
Requirements
Manage Outreach and Media Relations: Pitch stories to, and develop relationships with, relevant publications, journalists, and influencers to secure a minimum of 3-5+ high-authority backlinks and media mentions per month. Reactive Media Engagement & Opportunity Identification: Actively monitor journalist requests and identify opportunities for newsjacking and reactive PR in order to increase client brand’s visibility and authority. Manage Content Strategy and Creation: Develop content and creative ideas across diverse industries that include press releases, pitches, and standout concepts, all tailored to different niches and that aim for a 15% increase in media coverage and engagement. Provide Actionable Campaign Insights: Analyse the performance of digital PR campaigns and reactive efforts in order to address issues promptly and ensure continuous improvement and a measurable quarterly increase in key metrics.
Benefits
🏡Remote-First, Flexible Work Model 🏢Shared Office Space in Cape Town 💻A Slack Community of Marketing Professionals 🌍Global Visibility 🤝Your Own South African Talent Partner 🧑🏻🤝🧑🏾Social and Training Events 📑Full-time South African Employment Contract 🧾HR, Payroll & Taxes are taken care of!
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