Head of Marketing - SaaS

April 8

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Matomo

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Matomo is a powerful web analytics platform that offers complete data ownership and privacy protection to users. As an open-source alternative to Google Analytics, Matomo ensures GDPR and CCPA compliance, making it a choice for organizations focused on ethical data usage. With features like consent-free tracking, marketing attribution, and log analytics, Matomo provides users with comprehensive and accurate insights into website performance. It is recognized for its ease of use, customization, and the ability to operate on-premise or in the cloud. Trusted by over one million websites globally, Matomo is committed to providing a secure and transparent web analytics experience without data sampling or limitations.

Analytics • Open Source • Web Analytics • Data Liberation

11 - 50 employees

Founded 2007

☁️ SaaS

🏢 Enterprise

📋 Compliance

📋 Description

• Hello 👋 — Help Shape the Future of Ethical Analytics • If you are interested in this role please apply with an english resume • Matomo is entering a bold new chapter — becoming enterprise-ready, deepening our leadership across key markets, and evolving how we connect with customers globally. • We are seeking a hands-on, strategic Head of Marketing to lead this transformation. • Join Matomo’s global Senior Leadership Team (SLT) and our Go-To-Market (GTM) leadership team, helping shape the future of privacy-first analytics. • If you are passionate about building global brands, growing pipelines, leading the shift from product-led to sales-led growth, deepening relationships with existing customers, championing customer obsession, and localising marketing for maximum impact across France, Germany, and the US, this is your opportunity. • At InnoCraft, we’re building a more ethical, privacy-first digital world. • As the leading open-source web analytics platform, Matomo powers over 1 million websites and apps in 190+ countries, offering organisations the insights they need while maintaining full data ownership and user trust. • We believe in openness, privacy, and transparency. • At InnoCraft, we’re building a more ethical, privacy-first digital world. • The Head of Marketing is a senior strategic leader responsible for driving our global marketing vision while being deeply embedded in our core regions — with a specific focus on France, Germany, the US, and Europe more broadly. • You will act as a full member of Matomo’s global Senior Leadership Team (SLT), sitting alongside our Country Sales Leaders as part of Matomo’s most senior Go-To-Market (GTM) leadership team. • Together, you will lead a critical transition — evolving Matomo’s growth strategy from primarily product-led growth (PLG) to a sales-led growth (SLG) model focused on enterprise customers and key Ideal Customer Profiles (ICPs). • Your mission is to position Matomo as the leading ethical analytics choice for enterprise buyers — shaping brand, product marketing, demand generation, regional campaigns, customer marketing, and community engagement while fostering tight collaboration with Product, Sales, and Customer Success teams.

🎯 Requirements

• 15+ years of marketing experience, with 10+ years in senior leadership roles. • Proven experience leading marketing through a transition from product-led growth (PLG) to sales-led growth (SLG). • Deep expertise in SaaS marketing, enterprise demand generation, and product positioning. • Hands-on expertise in lead generation, pipeline acceleration, ABM, and lifecycle marketing. • Strong track record supporting complex enterprise sales cycles and strategic GTM partnerships. • Experience with data-driven SaaS products, marketing tech, or analytics platforms. • Demonstrated success in localising brand and product messaging across regional markets. • Proven ability to embed customer obsession into marketing operations and strategy. • Hands-on experience with marketing automation tools (HubSpot preferred). • Fluent in English and proficient in either French or German (spoken and written). • Experience running global GTM enablement strategies across multiple regions. • Knowledge of EU data privacy regulations (e.g., GDPR, ePrivacy) and their impact on marketing. • Hands-on, results-driven leader able to execute while scaling impact. • Strong networker and trusted relationship builder. • Strategic yet highly execution-focused mindset. • Highly self-motivated and adaptable in a fast-paced environment. • Data-driven decision-maker who embraces continuous improvement.

🏖️ Benefits

• Competitive Salary Package (based on experience) • Performance-based bonus structure • Fully remote and flexible work environment • Generous paid leave and holiday policies • Professional development and leadership growth opportunities • Co-working space paid for and/or work from home • All home office equipment paid for (laptop, desk, chair, standing desk, lights, etc.) • Flexible hours • A huge “playground” to grow your skill set • Volunteering Day: Empower Your Impact • Bereavement Leave for Pets: Compassion Beyond Boundaries • Training Opportunities • Mental Health Support Services