Head - VP of Marketing

April 8

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Maximus

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Maximus is a company focused on enhancing men's health, particularly through innovative hormone therapies such as testosterone replacement therapy (TRT). They offer a wide range of treatments and products designed to increase testosterone levels, improve performance, and support weight loss and hair regrowth. Utilizing a network of licensed physicians, Maximus provides technology-driven healthcare solutions, including at-home lab tests and prescription protocols, all aimed at optimizing men's wellness. Their services emphasize convenience and accessibility through online consultations and advanced treatment options.

11 - 50 employees

⚕️ Healthcare Insurance

🧘 Wellness

💊 Pharmaceuticals

💰 $10M Series A on 2022-08

📋 Description

Own Maximus’s marketing strategy & execution to ensure the company hits revenue, CAC, and retention goals•Manage & optimize a multimillion-dollar marketing budget, ~$3M to $5M monthly, across performance and organic channels•Scale and refine paid acquisition channels (Meta, Google, TikTok, YouTube, Reddit, etc.), ensuring efficient CAC/LTV optimization•Develop a robust brand & organic marketing engine (SEO, content, influencers, affiliates, community, PR)•Test & scale new channels (sales, referrals, partnerships, offline, and guerrilla growth tactics)•Deeply analyze marketing data to optimize ROAS, retention, and long-term customer value•Oversee creative strategy & production for performance marketing, social, and brand storytelling•Recruit, mentor, and manage a high-performing in-house marketing team, while leveraging specialized contractors and agencies when needed•Refine & strengthen Maximus’s brand positioning to increase trust and credibility with customers•Collaborate with Product to optimize conversion, landing pages, and onboarding flows•Partner with Finance to forecast marketing efficiency and ensure we hit LTV:CAC and payback period targets

🎯 Requirements

10+ years of experience with 5+ years managing a team in consumer e-commerce, subscription, or DTC health•Have scaled revenue at a business to over $100M ARR and managed a minimum marketing spend of $3M per month•Deep expertise in paid acquisition with Meta, Google in particular•Expert in conversion rate optimization (CRO) - both hands-on practitioner and as a partner, collaborating with the product management team•Track record of optimizing LTV:CAC and improving marketing efficiency in a high-growth startup. Obsessed with getting marketing incrementality and attribution right. Looks at data every day to drive decisions.•Strong analytical mindset with experience running structured experiments and A/B tests, both in the context of marketing channels and in downstream product experiences.•Ability to scale & manage a high-performing team, including performance, brand, and creative functions.•Comfortable in a fast-paced, data-driven, and execution-heavy environment.

🏖️ Benefits

Premium Blue Shield Platinum PPO & HMO Plans (up to 80% coverage)•Full Suite: Medical, Dental, Vision, Life Insurance•Best-in-class 401K options•Flexible vacation/time-off policies•Liquidity of options whenever available•Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)