Digital Marketing Manager - #1627

June 22

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Logo of MeridianLink

MeridianLink

Connecting You to Better: MeridianLink is the developer of the industry's first multi-channel loan origination system.

technology • financial services • banking • loan origination system • Loan Origination

501 - 1000

💰 $485M Post-IPO Debt on 2021-11

Description

• Manage paid advertising channels targeting FinTech outlets and online media sources • Collaborate closely with Demand Generation and Product Marketing teams to scope and execute campaigns • Implement retargeting strategies aligned with Demand Generation initiatives • Monitor industry trends and propose opportunities to enhance digital marketing and paid media strategies • Collaborate on creating compelling social media and SEO-rich content • Analyze and report on the effectiveness of digital marketing campaigns

Requirements

• Bachelor’s degree • 2-4 years of experience in a B2B marketing environment • Expertise in Google Analytics and AdWords • Preferred experience within the FinTech or Tech industry • In-depth knowledge of major social media, content, and advertising platforms • Proficiency in analytics tools for reporting on advertising performance and optimizing digital initiatives • Strong written and verbal communication skills • Ability to work comfortably in a deadline-driven and fast-paced environment

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service

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