Corporate Acquisition Marketing Manager

June 22

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Mindbody

Let's shape the future of wellness together.

business management • education • scheduling • online scheduling • ecommerce

1001 - 5000

💰 $500M Private Equity Round on 2021-10

Description

• Develop and own the global acquisition strategic roadmap and budget to attract and acquire high quality corporate leads. Conduct detailed keyword research, competitor analysis and audience segmentation. • Oversee the planning and execution of paid acquisition campaigns. Monitor and optimize campaign performance to achieve target KPIs. Develop project briefs, design test strategy and drive execution to support these campaigns, proving incremental impact. • Utilize ABM (Account-Based Marketing) techniques to target and engage high-value accounts, creating personalized marketing campaigns and content tailored to specific account needs. • Implement A/B testing and other strategies to improve click-through rates, conversion rates, and overall campaign performance. • Develop and optimize nurture series for upper funnel leads. • Leverage marketing automation and CRM tools to track, measure, and optimize the customer acquisition funnel. • Forecast budget and performance based on campaign data and market dynamics and provide insights and recommendations to stakeholders. Communicate regular updates on performance, conducting ad hoc analysis when necessary. • Collaborate with Sales, Product, CRO and Creative teams to prioritize and drive cross-functional initiatives. • Identify opportunities for expansion and improvement, applying best practices and considering emerging trends and technologies.

Requirements

• Bachelor’s degree • 4+ years of direct experience in digital marketing execution across Facebook, Google Ads, LinkedIn. Other performance marketing channels is a plus. • Proven experience owning a marketing budget and exceeding acquisition targets. • Understanding of sophisticated bidding metrics – LTV, CAC, tCPA, tROAS, offline revenue uploads, custom weighted conversions • Proven experience with 1:1, 1:few, and 1:many ABX/ABM motions including key steps such as account opportunity analysis & targeting, sales alignment, program recommendation and selection, and program optimization • Results-oriented and data-centric, with a track record of owning a marketing testing strategy, analyzing A/B test results and performing ad hoc analysis to gain additional insight • Very strong knowledge of data analytics and tools (e.g. Google Analytics, Tableau, SQL, Excel) • Experience in Hubspot and Salesforce CRM • Exceptional project management and leadership skills. • Ability to work collaboratively with cross-functional teams and external partners.

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service

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