Marketing Operations Specialist – Segmentation

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Natera

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Biotechnology • Healthcare Insurance • Pharmaceuticals

Natera is a global leader in cell-free DNA testing technology, specializing in non-invasive genetic testing and diagnostics. The company's innovative solutions focus on areas such as prenatal screening, cancer detection, and organ transplant monitoring. By using advanced bioinformatics and DNA analysis, Natera provides healthcare professionals and patients with critical information to make more informed medical decisions.

1001 - 5000 employees

Founded 2004

🧬 Biotechnology

⚕️ Healthcare Insurance

💊 Pharmaceuticals

📋 Description

• Own and maintain data hygiene for marketing leads to support revenue marketing efforts, including routine list hygiene, quality checks, deduping, and managing large, complex contact databases. • Build, refine, and QA audience segments, smart lists, and lead uploads to ensure accurate and efficient targeting across campaigns. • Analyze, clean, and optimize marketing and sales contacts daily, identifying gaps, inconsistencies, and opportunities for improvement. • Perform data analysis in Excel, including lookups, pivot tables, formulas, and data validation to uncover patterns, trends, and actionable insights. • Proactively troubleshoot data issues across go-to-market systems; partner with cross-functional teams to diagnose root causes and implement scalable solutions. • Manage multiple high-priority projects in a fast-paced, high-growth environment, maintaining organized documentation and workflow clarity. • Support additional digital marketing initiatives, campaign execution tasks, and operational projects as needed. • Create, update, and maintain detailed technical, data process, and workflow documentation.

🎯 Requirements

• Experience in the Biotech or Healthcare industry is strongly preferred. • Bachelor’s degree in Business, Marketing, Analytics, or a related field or equivalent experience. • Advanced proficiency in Microsoft Excel (pivot tables, VLOOKUP/XLOOKUP, conditional formatting, data cleansing tools, and validation techniques). • Strong working knowledge of Word, PowerPoint, and Google Workspace. • Experience with Marketing Automation platforms (Eloqua, HubSpot, Marketo, etc.) is preferred. • Familiarity with CRM systems (Salesforce) is a plus. • Strong analytical skills with the ability to identify inconsistencies, troubleshoot issues, and propose data-driven solutions. • Excellent written and verbal communication skills with the ability to translate technical findings into clear business insights. • Demonstrated resourcefulness, initiative, and a self-starter mindset, with the ability to work independently and as part of a team. • Highly organized, dependable, and process-oriented, with strong prioritization and time-management skills.

🏖️ Benefits

• Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. • Free testing in addition to fertility care benefits. • Pregnancy and baby bonding leave. • 401k benefits. • Commuter benefits. • Generous employee referral program!