Senior Marketing Manager - Pharma & Consortia Engagement

July 6

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Natera

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Natera is a global leader in cell-free DNA testing technology, specializing in non-invasive genetic testing and diagnostics. The company's innovative solutions focus on areas such as prenatal screening, cancer detection, and organ transplant monitoring. By using advanced bioinformatics and DNA analysis, Natera provides healthcare professionals and patients with critical information to make more informed medical decisions.

Non-Invasive Prenatal Testing (NIPT) • Single gene diseases • Preimplantation Genetic Screening (PGS)/Diagnosis (PGD) • Biopsy training • Multi-Disease Carrier Screening

1001 - 5000 employees

Founded 2004

🧬 Biotechnology

⚕️ Healthcare Insurance

💊 Pharmaceuticals

📋 Description

• Natera is seeking a dynamic Sr. Marketing Manager, Pharma and Consortia Engagement to lead marketing strategies and guide clinical research partnerships with pharmaceutical companies, consortia groups, and key opinion leaders (KOL). • This role plays a key part in aligning Natera's oncology product portfolio, including Signatera, real-world data solutions, and comprehensive oncology offerings, with the unique needs of our partners. • You will collaborate with cross-functional teams such as sales, product management, and medical affairs to develop and execute targeted, multi-channel B2B marketing strategies. • Your work will drive customer acquisition, enhance engagement with influential KOLs, and help achieve our strategic growth objectives. • Translate complex scientific data (e.g., publications, posters) into compelling narratives for each customer group, to drive forward the industry's approach to ctDNA-guided clinical trials. • Develop and execute customized marketing strategies that align Natera’s oncology solutions with the needs of national and regional systems of care, as well as pharmaceutical partners. • Implement B2B marketing campaigns across digital, email, social media, and events to drive awareness and adoption of Natera’s oncology products. • Lead the creation of engaging materials to be used by sales teams when interacting with key decision-makers within pharma, consortia, and clinical research organizations. • Continuously monitor market trends, competitor activities, and customer feedback to adapt strategies and ensure Natera stays ahead of the curve. • Evaluate the effectiveness of marketing efforts, identifying and addressing gaps to meet growth targets. • Identify and manage opportunities to increase Natera’s visibility across key stakeholder groups.

🎯 Requirements

• Bachelor’s degree in life sciences, marketing, or a related field (advanced degree preferred). • 5+ years of experience in marketing, preferably within the medical diagnostics, pharmaceutical, or biotech industries. • Strong experience in oncology and/or genomics is highly preferred. • Proven success in developing and executing account-based marketing (ABM) strategies in B2B environments. • Exceptional communication skills, both verbal and written, with the ability to distill complex scientific concepts into simple, impactful messages. • Strong organizational skills, with the ability to manage multiple projects and deadlines. • Customer-focused with the ability to build and maintain relationships with key decision-makers across organizations.

🏖️ Benefits

• Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. • Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. • Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. • We also offer a generous employee referral program!