Head of Global Marketing

4 days ago

🇺🇸 United States – Remote

💵 $250k - $320k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Logo of NetBrain Technologies Inc.

NetBrain Technologies Inc.

No-Code Network Automation

Network Management Software • Network Discovery • SDN Management • Network Doucumentation • Network Troubleshooting

501 - 1000

💰 $40M Venture Round on 2014-04

Description

• You will lead NetBrain’s global marketing efforts from strategy to execution to achieve customer acquisition and annual revenue growth goals. • Define and manage an inclusive go-to-market strategy, emphasizing competitive differentiation to expand market presence into new verticals and accelerate market share in existing markets. • Collaborate closely with cross-functional teams, including sales, R&D, and engineering, to craft compelling and consistent brand narratives across various channels. • Establish and monitor success metrics for marketing initiatives for performance tracking and continuous improvement. • Develop, plan, and execute a robust digital marketing strategy, encompassing content creation, online marketing (SEO, SEM, social), email campaigns, and revenue growth initiatives. • Create industry-specific content marketing campaigns to attract prospects, nurture leads, and engage existing customers. • Oversee multi-channel marketing programs, including digital marketing, content marketing, lead generation, and partnerships with technology partners. • Conduct customer segmentation, market research, and competitive analysis to refine go-to-market strategies. • Align marketing initiatives with financial and business goals and support for the overall company strategy. • Manage AR and PR relationships globally and guide relevant topical press coverage for the company.

Requirements

• You have 10+ years of proven marketing leadership experience in the Enterprise Software field with an approach that emphasizes ROI. • You have demonstrable experience in developing and implementing efficient strategies and business plans for all marketing aspects. • You have an exceptional understanding of marketing best practices. • You have outstanding communication skills (verbal and written). • You are a leader with both creative and analytical capabilities.

Benefits

• Our comprehensive compensation package is vital in how we recognize our people for the impact they make on us reaching our goals as a company. • For this role, the estimated base salary range is between $250,000 - $320,000 + Bonus & Stock Options. The actual salary may vary based on a range of factors, including market and individual qualifications objectively assessed during the interview process. • The range listed above is a guideline, and may be modified. People Experience offers a comprehensive benefits package in addition to cash compensation that includes, but is not limited to, stock options, 401k and medical/dental coverage. Speak with your Recruiter for more details on our Total Rewards philosophy.

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