Vice President of Marketing – Employee Benefits

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5 hours ago

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OneDigital

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Insurance • Finance • HR Tech

OneDigital is a company that specializes in providing insurance, financial services, and HR consulting solutions. By leveraging technology and innovation, OneDigital aims to transform complex and inefficient landscapes through business automation, APIs, product development, and AI. Their services include employee benefits consulting, property and casualty insurance, retirement plan administration, and wealth management. OneDigital is committed to diversity, equity, inclusion, and belonging within its corporate culture and offers a range of services aimed at helping businesses and individuals achieve their aspirations of health, success, and financial security.

1001 - 5000 employees

Founded 2000

💸 Finance

👥 HR Tech

📋 Description

• develop and lead the comprehensive marketing strategy for Employee Benefits • define target markets, audience segmentation, and differentiated value propositions for small to mid-market employers, HR and finance leaders, and executive buyers • lead integrated GTM plans for new offerings, service innovations, market expansion, and M&A prospect marketing • drive thought leadership that positions OneDigital as an industry authority in employee benefits, cost containment, alternative funding, and emerging market trends • strengthen OneDigital’s brand authority in the Employee Benefits space through cohesive storytelling, differentiated messaging, and strategic brand activation • lead campaigns that amplify OneDigital’s fierce advocacy, innovation, and commitment to delivering cost-effective, strategic employee benefits solutions.

🎯 Requirements

• 10+ years of progressive marketing leadership experience, ideally within employee benefits, insurance, healthcare, or related B2B services • proven success in building and executing sophisticated GTM and brand strategies that drive measurable business growth • experience supporting M&A teams with pre-sale marketing, positioning, outreach storytelling, and value-prop alignment for acquisition targets (not solely post-close integration) • Bachelor’s degree required; MBA preferred • deep familiarity with digital marketing, growth marketing, CRM systems, and analytics platforms (HubSpot, SFMC, etc.) • strong understanding of employee benefits market trends, funding strategies, and the competitive landscape.

🏖️ Benefits

• health, wellbeing, retirement, and other financial benefits • paid time off • overtime pay for non-exempt employees • robust learning and development programs • reimbursement of job-related expenses per the company policy • employee perks and discounts