Content and Social Media Manager – ANZ

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9 hours ago

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Optimal

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Media • B2B

Optimal is a mission-critical digital marketing and media agency that combines proprietary audience data, proprietary technology, and performance-focused marketing solutions to drive measurable results across digital advertising, paid media, SEO, and audience analytics. Optimal partners with brands and organizations across consumer, entertainment, healthcare, public affairs, and B2B markets to increase conversions, lower acquisition costs, and optimize campaign ROAS through data-driven strategies and creative execution.

201 - 500 employees

📱 Media

🤝 B2B

📋 Description

• Own and manage Optimal's social media presence across LinkedIn, YouTube, Substack, Reddit and Medium • Develop platform-specific content strategies that drive engagement and build community • Create and manage a content calendar that balances promotional, educational, and community-focused content • Write compelling copy for social posts and campaigns across multiple formats (short-form, long-form, video, static) • Monitor social conversations, actively engage with our audience, and identify opportunities for brand participation • Track social media metrics and optimize strategy based on performance data • Identify and nurture community champions and advocates across social and other channels • Plan, execute and manage all of our community initiatives across all channels, digital and in-person • Develop and execute a user-generated content strategy that showcases customer success and expertise • Gather customer feedback and insights to inform product and marketing strategies

🎯 Requirements

• 5+ years in a community management, social media, or events role • Proven track record managing social media channels with demonstrated success growing engagement and community • Demonstrated experience planning and executing in-person events from conception to completion • Experience managing event sponsorships including vendor coordination and deliverable fulfillment • End-to-end webinar management experience including content planning, speaker coordination, technical production, and promotion • Proficiency with marketing automation platforms, particularly HubSpot • Excellent writing skills with the ability to adapt tone and style for different audiences and platforms • Strong project management skills with ability to manage multiple priorities and deadlines simultaneously • Self-sufficient and proactive work style with ability to work independently • Comfortable working in a fast-paced environment with evolving priorities

🏖️ Benefits

• Competitive salary (we offer a salary that reflects your experience and the value you’ll bring to our team) • Annual wellbeing allowance and support • Annual learning and development support • Employee Share Option Plan (ESOP) to help you benefit from the long-term success of the company • Home office set-up support • Enhanced parental leave for primary and secondary caregivers • 4 weeks annual leave plus an additional day off on your birthday! • Opportunities for professional growth and development • Flexible work options