AI Creative Strategist Producer, Video/Statics

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Paired

WebsiteLinkedInAll Job Openings

1 - 10 employees

🤝 B2B

🎯 Recruiter

👥 HR Tech

B2B • Recruitment • HR Tech

Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.

📋 Description

• You’ll own the strategic thinking behind performance creative across our e-commerce brands. • You’ll be working across products in visually-driven consumer categories, where strong hooks, clear offer communication, and customer-level insight matter directly to revenue performance. • This is a hands-on role; you'll create briefings and the content that comes with it! • You’ll produce every type of AI-generated ad that’s working right now in ecommerce. • You stay on top of what’s new. When a new format starts winning, you’re already testing it. • Develop creative strategies for ecommerce/DTC brands — what hooks work, what formats convert, what angles to test. • Write creative briefs that translate brand positioning and audience psychology into specific video/static concepts. • Analyze winning ads (Meta Ad Library, competitor research) and reverse-engineer what makes them work. • Review ad performance data weekly: CTR, hook rate, hold rate, CVR, ROAS.

🎯 Requirements

• Proven AI video ads that scaled on Meta: This is the #1 requirement. You have examples of AI-generated video ads that ran with real budget behind them and produced results. Not demo reels. Not “I made this cool thing for my portfolio.” Ads that spent money and made money. • Full-scope AI ad experience: You’ve produced multiple formats — not just one trick. AI UGC, claymation, CGI demos, AI characters, cinematic spots — you’ve worked across the spectrum and know which format works for which product/audience. • Hands-on experience with AI video tools: You’ve used fal.ai, Higgsfield, Runway, Kling, Creatify, Seedance, or similar tools in production. You know their strengths, limitations, and how to get the best output from each. • Ecommerce creative experience: You’ve produced ads for ecommerce/DTC brands specifically. Not SaaS. Not B2B. Not brand awareness campaigns. Direct-response creative that drives purchases for physical products. • Brief writing ability: You can articulate a creative concept clearly enough that anyone (human or AI) could execute it. Specific, actionable, grounded in strategy. • Speed and volume: You produce at a pace that would be impossible with traditional production. Multiple concepts per day, multiple variants per week, across multiple brands.

🏖️ Benefits

• Global Remote: Work from wherever you are in the world. • Direct Access: Work directly with Jem and the media buying team. You’ll see real performance data and understand what’s actually working at scale. • Yearly Team Getaway: Once a year, we all meet up to strategize and bond. This year, we’re going to Bali, all expenses paid. • The Essentials: Normal PTO, a wellness bonus, and a flat hierarchy where the best ideas win. • AI Budget: Full access to all AI generation tools — fal.ai, Higgsfield, Runway, • Midjourney, whatever you need. No penny-pinching on the tools that make you • productive. • Scale: You’ll be producing creative for 180+ ecommerce brands. The variety is insane — health, beauty, fitness, home, fashion, supplements, gadgets. You’ll never get bored.