Head of Marketing

June 5

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pawaPay

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pawaPay is a leading payment integration service that simplifies mobile money transactions across Africa. By providing a single API and dashboard, pawaPay enables businesses to easily connect with various mobile money operators throughout the continent. With a focus on reducing chargeback risks and facilitating fast settlements, pawaPay has become a trusted partner for merchants looking to enhance their payment processes in 19 African countries.

Mobile Money • Payments

51 - 200 employees

Founded 2020

🔌 API

🛍️ eCommerce

💳 Fintech

💰 $9M Seed Round on 2021-08

📋 Description

• As the Head of Marketing at pawaPay, you will be the first dedicated marketing hire, responsible for building and leading a high-performing team. • This is an exciting opportunity to set the marketing strategy and support the execution of initiatives that drive growth in a rapidly expanding business. • With a particular focus on strong leadership, driving brand awareness, and demand generation through account-based marketing (ABM), you’ll be accountable for developing the brand and driving profitable growth across EMEA, America and Sub-Saharan Africa. • The role is fully remote, offering flexibility while you spearhead our marketing efforts during this pivotal phase of growth. • The role is open to applicants in Europe and Africa.

🎯 Requirements

• Proven experience in account-based marketing aimed at large enterprise businesses, with an understanding of their unique challenges and needs • Demonstrable experience in optimising B2B SAAS/payments commercial KPIs such as CAC, LTV and payback period • A blend of situational and results-driven leadership skills, enabling you to adapt your management style to effectively lead a diverse team and navigate the fast-paced environment of a growing company • A strong track record of developing, nurturing, and leading high-performing marketing teams with a focus on achieving tangible results • Excellent decision-making skills, with a capacity to analyse complex data, draw actionable insights, and drive strategic marketing initiatives • Exceptional communication abilities, facilitating collaboration across teams and enhancing stakeholder engagement.