Global Performance Marketing Manager

🕒 May 20

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Paysend

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

💳 Fintech

👥 B2C

🛍️ eCommerce

💰 Venture Round on 2021-12

Fintech • B2C • eCommerce

Paysend is a financial technology company that enables users to send and receive money internationally with ease. It provides a secure platform for both individuals and businesses to conduct cross-border transactions at competitive rates, featuring instant transfers to card payments and bank accounts. With a user-friendly mobile app, Paysend allows customers to manage their finances, track payments, and access exclusive offers, making it a popular choice for seamless financial transactions across the globe.

📋 Description

• Own and scale user acquisition across key paid channels, with primary focus on paid social and supporting ownership of affiliate networks and mobile partners. • Lead paid social strategy and execution across Meta, TikTok, Snapchat, and other relevant social channels — with full accountability for new MAU growth, efficiency, and performance. • Go deep on platform tactics: understand how Meta's algorithm, auction dynamics, audience signals, and ad formats interact; know how TikTok creative and targeting differ from Meta; and stay ahead of emerging formats, placements, and optimisation levers across every platform you manage. • Own paid social creative strategy end-to-end: identify winning angles, define hooks, shape scripts and storyboards, guide UGC briefs, review edits, and decide which concepts to test, iterate, or scale. • Act as the in-house paid social creative lead — with deep understanding of thumb-stopping hooks, native short-form video, problem/solution storytelling, social proof, offer messaging, localisations, and clear calls to action. • Build and own creative testing frameworks across audiences, hooks, formats, messaging, localisation, creators, and channels — with structured hypotheses, test designs, clear learning documentation, and fast iteration cycles. • Partner closely with UGC creators, agencies, and internal teams to turn customer insights, corridor needs, product benefits, and competitor signals into acquisition assets that win attention and convert. • Support affiliate network and mobile partner strategy: source new partners, assess traffic quality, negotiate commercial models, launch tests, monitor performance, and scale partners that deliver high-quality new MAU. • Build and manage relationships with affiliate networks, mobile ad networks, app partners, publishers, comparison sites, influencer affiliates, and performance partners — ensuring traffic quality, compliance, and commercial discipline. • Identify, test, and scale new acquisition opportunities across paid social, affiliate channels, mobile partners, influencer/creator-led performance, and emerging platforms. • Monitor and optimise key performance metrics including new MAU, CPA, CAC, activation rate, LTV, CTR, CVR, ROAS, retention, payback, partner-level ROI, and traffic quality. • Analyse performance data to identify clear optimisation actions, partner opportunities, channel opportunities, and budget trade-offs. • Own budget planning, pacing, forecasting, and performance reporting for core paid social and affiliate channels. • Work closely with Analytics, Product, CRM, Brand, Compliance, and Regional teams to improve tracking, attribution, onboarding, activation, and full-funnel performance. • Support corridor-level growth by adapting paid social and affiliate strategies to local market dynamics, customer behaviour, partner availability, and regional opportunities. • Provide clear, actionable updates to leadership on paid social performance, affiliate partner results, traffic quality, learnings, risks, and growth opportunities.

🎯 Requirements

• 5–7+ years of experience in performance marketing, user acquisition, or growth marketing, ideally in a mobile-first consumer business. • A true paid social expert: deep, hands-on experience scaling Meta and/or TikTok campaigns, including creative testing, account structure, bidding, audience architecture, placements, and optimisation. • Real platform knowledge — you know the nuances of how each social platform works, what creative and targeting tactics win on each, and how to adapt strategy as platforms evolve. • Proven experience growing new users, active users, or MAU through measurable paid social acquisition. • Strong paid social creative strategy experience: the ability to craft briefs, hooks, scripts, storyboards, UGC concepts, editing feedback, and rigorous testing plans. • Deep understanding of what makes paid social creative work — thumb-stopping hooks, native short-form video, problem/solution storytelling, social proof, offer messaging, localisation, and clear calls to action. • Comfortable reviewing creative performance, making clear decisions on what to kill, iterate, re-brief, localise, or scale. • Some experience with affiliate networks, mobile partners, publisher relationships, commercial models, or performance-based partnerships — enough to own this channel with support. • Solid understanding of mobile app funnels, onboarding, activation, attribution, and conversion optimisation. • Experience with attribution and analytics tools such as AppsFlyer, Adjust, Firebase, GA4, or similar. • Strong analytical skills, with confidence using Excel or Google Sheets; SQL or BI tool experience is a plus. • Ability to operate both strategically and tactically in a fast-paced, global environment — you set direction and you do the work. • A genuine ownership mentality: you treat the channel's performance as your own, you push for more, and you don't wait to be told what to optimise. • Comfortable working cross-functionally with Product, Analytics, CRM, Brand, Compliance, and Regional teams. • Clear communicator who can turn data, creative results, and campaign insights into practical decisions.

🏖️ Benefits

• Competitive salary • Flexible work hours • Professional development opportunities • Remote work options