Copywriter, Content Creator – Real Estate, Homebuilding

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Catena

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HR Tech • Enterprise • Recruitment

Catena, now known as Pearl Talent, is a company that specializes in helping organizations hire top remote talent from overseas, primarily focusing on candidates from the Philippines and Latin America. They offer a rigorous vetting process to ensure they provide highly capable candidates equipped with modern software skills and fluent English proficiency. Pearl Talent provides two main hiring services: Managed Services, which handles compliance, payroll, and training, and Direct Placement for companies that manage hires internally. They focus on long-term retention and quality in their hiring processes, aiming to build high-performing remote teams for a range of industries including healthcare, real estate, and finance.

2 - 10 employees

👥 HR Tech

🏢 Enterprise

🎯 Recruiter

📋 Description

• Write and edit polished, high-quality copy for websites, blogs, email newsletters, and social media. • Maintain a consistent, inclusive, and warm brand tone across all digital touchpoints. • Tailor messaging for diverse audiences navigating the homebuilding process. • Ensure clarity, empathy, and emotional resonance across all content formats. • Translate construction processes and technical terminology into clear, digestible guides and FAQs. • Create educational content that empowers buyers to make informed decisions. • Collaborate with project managers to ensure accuracy and clarity across technical materials. • Support long-form content that demystifies homebuilding terminology and steps. • Partner with marketing and social media teams on creative campaigns that drive engagement and lead generation. • Develop concepts that resonate with families across various demographic groups. • Support multimedia content through scriptwriting and campaign-aligned storytelling. • Brainstorm ideas that strengthen brand visibility and community engagement. • Manage and maintain a content calendar aligned with product launches, events, and industry trends. • Ensure timely delivery of assets for digital channels. • Coordinate content needs with cross-functional teams. • Track content timelines and prioritize tasks efficiently. • Implement SEO best practices across all content formats. • Conduct keyword research and optimize copy to support organic ranking goals. • Monitor content performance analytics and iterate based on insights. • Apply on-page optimization strategies to improve visibility and traffic. • Conduct interviews with homeowners and clients for narrative-driven testimonials. • Write case studies that highlight key milestones of custom homebuilding journeys. • Humanize buyer experiences through storytelling that builds trust. • Produce brochures, one-pagers, and email templates for the sales team. • Ensure content clearly communicates value propositions and product offerings. • Support the sales funnel with audience-appropriate messaging.

🎯 Requirements

• 3–5 years of experience in copywriting or content creation. • Native or near-native proficiency in written English with exceptional grammar and tone control. • Strong understanding of SEO principles, including keyword research and content optimization. • A portfolio showcasing versatility across formats and audiences. • Ability to adapt tone from educational and professional to warm, human, and emotive. • Strong organizational and project management skills. • Bachelor’s degree in Marketing, Communications, Journalism, English, or related field (or equivalent experience). • Ability to collaborate asynchronously across remote teams. • Experience in real estate, construction, interior design, lifestyle, or related industries (Preferred). • Familiarity with CMS platforms such as WordPress or HubSpot (Preferred). • Basic design skills (Canva or Adobe Creative Suite) (Preferred). • Understanding of Fair Housing Act guidelines and inclusive marketing practices (Preferred).

🏖️ Benefits

• Competitive Salary: Based on experience and portfolio quality • Remote Work: Fully remote—work from anywhere • Performance-Based Bonus: Based on creative quality and timely project delivery • Creative Growth: Long-term opportunity to lead major campaigns or projects • Generous PTO: In accordance with company policy • Health Coverage for Philippines-based talents: HMO coverage after 3 months for full-time employees • Direct Mentorship: Guidance from international industry experts • Learning & Development: Ongoing access to resources for professional growth