Social Media Manager – Real Estate, Homebuilding

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Catena

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HR Tech • Enterprise • Recruitment

Catena, now known as Pearl Talent, is a company that specializes in helping organizations hire top remote talent from overseas, primarily focusing on candidates from the Philippines and Latin America. They offer a rigorous vetting process to ensure they provide highly capable candidates equipped with modern software skills and fluent English proficiency. Pearl Talent provides two main hiring services: Managed Services, which handles compliance, payroll, and training, and Direct Placement for companies that manage hires internally. They focus on long-term retention and quality in their hiring processes, aiming to build high-performing remote teams for a range of industries including healthcare, real estate, and finance.

2 - 10 employees

👥 HR Tech

🏢 Enterprise

🎯 Recruiter

📋 Description

• Develop and refine a comprehensive social media strategy that aligns with brand and marketing goals. • Manage daily posting, scheduling, and cross-platform distribution. • Ensure content supports audience growth, engagement, and lead-generation objectives. • Produce original content for Instagram, Facebook, LinkedIn, Pinterest, and TikTok. • Create multimedia assets including short-form videos, walkthroughs, testimonials, and design features. • Manage the content calendar and maintain consistent brand visuals and messaging. • Respond promptly and professionally to community comments and messages. • Foster an informative and welcoming online environment. • Surface high-value inquiries and pass qualified leads to sales teams. • Track KPIs such as engagement, reach, follower growth, and CTR. • Prepare monthly performance reports with actionable recommendations. • Use insights to refine content strategy and support continuous improvement. • Stay updated on platform trends, algorithms, and best practices. • Monitor content trends within real estate, design, and homebuilding niches. • Recommend new content formats to maintain a competitive digital presence. • Work with sales and project managers to gather raw content from construction sites and completed homes. • Ensure storytelling aligns with marketing objectives and real-time project updates.

🎯 Requirements

• 3–5 years of experience in social media management, digital marketing, or content creation. • Native or near-native English communication skills. • Strong understanding of Instagram, Facebook, LinkedIn, Pinterest, and TikTok. • Proficiency with content tools such as Canva, CapCut, Adobe Creative Cloud. • Strong design and visual storytelling sensibilities. • Excellent organizational and project management skills. • Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience). • Experience in real estate, construction, architecture, or interior design. • Experience running paid social campaigns (Meta Ads Manager). • Strong short-form video editing capabilities.

🏖️ Benefits

• Competitive Salary: Based on experience and portfolio quality • Remote Work: Fully remote—work from anywhere • Performance-Based Bonus: Based on creative quality and timely project delivery • Creative Growth: Long-term opportunity to lead major campaigns or projects • Generous PTO: In accordance with company policy • Health Coverage for Philippines-based talents: HMO coverage after 3 months for full-time employees • Direct Mentorship: Guidance from international industry experts • Learning & Development: Ongoing access to resources for professional growth