Senior Marketing Automation Manager – MCAE Lead

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8 hours ago

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Pinnacle Group, Inc.

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Enterprise • HR Tech • B2B

Pinnacle Group, Inc. is a leading provider of contingent workforce solutions, specializing in Managed Services (MSP), Vendor Management Software (VMS) implementation, and payrolling services. As a diversity-driven, VMS-agnostic service provider, Pinnacle Group delivers scalable workforce solutions globally, ensuring cost savings, attrition reduction, and compliance for its clients. With a strong focus on strategic services, Pinnacle has partnered with Fortune 500 companies to optimize their workforce management, achieving 100% supplier payment accuracy. The company is Latina-owned and is recognized for its commitment to supplier diversity and innovative workforce strategies.

5001 - 10000 employees

🏢 Enterprise

👥 HR Tech

🤝 B2B

📋 Description

• Own the MCAE platform roadmap including campaign architecture, data model alignment, operational SLAs, and scalability planning. • Build and operate MCAE/Pardot campaigns such as engagement programs, dynamic lists, forms, completion actions, segmentation layers, and lead lifecycle automations. • Manage Salesforce ↔ MCAE sync health, including field mapping, deduplication logic, scoring and grading frameworks, and sync troubleshooting. • Design and execute A/B and multivariate tests to optimize subject lines, cadence, nurture paths, and campaign structures; analyze performance and scale winning variations. • Implement advanced scoring and grading models, partnering with Data Science to support downstream modeling and enrichment features. • Collaborate with Sales leadership to define SLAs, routing triggers, escalation conditions, and operational handoff flows. • Ensure email deliverability best practices, partnering with Email Specialists to maintain sender reputation and compliance. • Govern automation practices including naming conventions, folder structures, access controls, and security standards. • Troubleshoot platform issues including deliverability challenges, form submission failures, tracking gaps, and sync errors in partnership with IT. • Create runbooks, QA processes, documentation, and operational playbooks for consistent execution and cross-team alignment. • Partner with Data Analysts to ensure MCAE data is fully prepared for analytics, dashboards, and ML feature pipelines. • Report on key KPIs, performance trends, and ROI of automation and experimentation programs.

🎯 Requirements

• 5–9 years of experience in marketing operations or marketing automation, including at least 3 years of hands-on MCAE (Pardot) ownership. • Demonstrated success designing, operating, and scaling B2B nurture programs and experimentation frameworks. • Strong cross-functional experience working with Sales, Recruiting, and Operations teams. • Familiarity with email deliverability best practices and experience with ESPs or Salesforce Marketing Cloud is highly valuable. • Basic familiarity with AWS or GCP is a plus for integrated tooling and data workflows. • Proven ability to manage complex automations, troubleshoot platform-level issues, and maintain high operational reliability. • Strong analytical skills with an ability to interpret campaign performance and optimize based on data-driven insights.

🏖️ Benefits

• Pinnacle Group exists to connect people with opportunity. • Leading workforce solutions company supporting the talent needs of global leaders in various industries. • Company is one of the largest women and minority-owned companies in its industry.