Plooto
Plooto is an all-in-one accounts payable and receivable software that simplifies financial operations for businesses. By automating payment processes, Plooto allows companies to manage their cash flow efficiently, handle international payments, and reconcile accounts seamlessly with integrations to major accounting platforms like QuickBooks, Xero, and NetSuite. The platform is designed to save businesses time and reduce manual errors, enabling them to focus on growth and financial management.
Payments • B2B • Accounts Payable • Accounts Receivable • Cloud Payment Processing
Customer Marketing Manager
May 12
Plooto
Plooto is an all-in-one accounts payable and receivable software that simplifies financial operations for businesses. By automating payment processes, Plooto allows companies to manage their cash flow efficiently, handle international payments, and reconcile accounts seamlessly with integrations to major accounting platforms like QuickBooks, Xero, and NetSuite. The platform is designed to save businesses time and reduce manual errors, enabling them to focus on growth and financial management.
Payments • B2B • Accounts Payable • Accounts Receivable • Cloud Payment Processing
📋 Description
• Develop and own cross-channel marketing programs and campaigns that drive product adoption, upsell, retention, and advocacy throughout the customer journey, in partnership with Product Marketing and Marketing Operations. • Lead experimentation across in-app messaging (via Pendo), customer email drips and newsletters, and events to identify the most effective growth levers. • Create customer segmentation and own customer communications across the customer lifecycle. • Develop customer journey models and health score triggers to deliver the right message at the right moment—maximizing long-term value. • Design campaigns that directly impact customer lifetime value (CLTV) through product adoption and usage rates. • Build and scale programs that turn satisfied customers into advocates: case studies, G2 reviews, and referral programs. • Facilitate regular feedback loops with customer facing teams, conduct customer interviews and surveys, and synthesize learnings to inform GTM plans, customer engagement strategies, and product roadmap. • Dream big about what’s next for customer engagement - webinars, user events, online groups - you’ll help set the vision and execute a roadmap that cultivates a thriving customer community.
🎯 Requirements
• 5+ years of experience in B2B SaaS marketing with at least 3 years focused on customer engagement, expansion, and advocacy. • Experience using tech solutions (like Pendo, Salesforce, HubSpot) to execute campaigns, glean insights, and measure performance. • Proven ability to manage multi-touch customer programs, owning results and driving improvements. • Strategic thinker with a bias for action—able to develop solutions, test creatively, and optimize continuously. • Strong collaborator who builds bridges and partnerships across teams. • An innovative mindset that is always looking for new ways to delight, inspire, and bring value to our customers.
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