Product Manager

April 23

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Primebase

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Primebase is an innovative software development company focused on building state-of-the-art solutions that help businesses reach their highest potential. With a dedicated expert team, Primebase offers optimum software services to meet diverse customer demands. The company operates on a global scale and continuously evolves its products to cater to an expanding user base worldwide.

11 - 50 employees

☁️ SaaS

📋 Description

• Lead cross-functional teams of product specialist, designers, and marketers in developing high-impact marketing initiatives • Define and maintain a marketing product roadmap aligned with brand goals, business priorities, and growth strategies • Collaborate closely with engineering, performance marketing, design, SEO, and content teams to deliver cohesive and scalable solutions • Champion a user-centric and data-driven approach to campaign and product development • Define, monitor, and communicate KPIs related to campaign performance, conversion, and user engagement • Oversee A/B testing and optimization initiatives, using insights to drive continuous improvement • Drive process efficiency by improving workflows, tools, and collaboration across teams • Stay informed on market trends, audience behavior, regulatory changes, and competitive analysis to identify new opportunities and mitigate risks • Balance innovation with operational feasibility and risk, ensuring timely and impactful product launches • Mentor and develop junior product managers and marketing designers

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field • Minimum 7 years of product or project management experience within a marketing environment, with at least 3 years in a leadership role • Background in technology or ecommerce industries • Demonstrated success in launching and optimizing marketing campaigns, tools, or systems • Strong understanding of marketing funnels, user experience, monetization models, and retention strategies • Proficiency in campaign tracking, data analysis, A/B testing, and interpreting user behavior metrics • Strong communication, project management, and stakeholder alignment skills • Experience in process management and optimization based on data and feedback • Fluency in both English and Turkish, with excellent verbal and written communication skills • Master’s degree in Marketing, Business, or a related field (preferred)