Senior Business Marketing Lead – Retail, CPG

4 hours ago

Apply Now

Receive Emails with Similar Jobs

Reddit, Inc.

WebsiteLinkedInAll Job Openings

B2C • Media • Social Impact

Reddit, Inc. is a social media platform that acts as a hub for thousands of communities, where users can engage in diverse conversations ranging from breaking news to niche interests. It enables users to post, comment, and vote on content, fostering a vibrant online community. Millions of people globally connect and share their passions on Reddit, creating a dynamic environment for authentic human interaction.

501 - 1000 employees

Founded 2005

👥 B2C

📱 Media

🌍 Social Impact

📋 Description

• Create market-leading stories that drive the Retail business • Leverage Reddit-unique insights for both client-level conversations and thought leadership • Build stories that move our largest prospects and customers • Develop market research with industry partners • Lead marketing strategy for Retail and CPG, including identifying opportunities for scaled marketing programs, key industry events, and new narratives/content to bring our Reddit for Business message, solutions, and products to market • Partner with Sales to create solutions that address customer challenges and turn them into opportunities via insightful content that drives results • Leverage data/insights from the Insights team and from self-service tools to tell the story • Partner effectively with cross-functional teams to develop content and ensure Reddit for Business messaging is integrated, actionable, and consistent • Contribute to the broader business marketing roadmap and collaborate with marketing peers to support campaigns targeted to current and prospective advertisers • Develop sales collateral including vertical narratives, presentations, pitch decks, playbooks, and other materials to support business growth • Write marketing content for organic and paid media, webinars, blog posts, industry events, and whitepapers • Evaluate and report on content and campaign metrics and iterate based on results • Understand the needs of marketers in the retail industry and what is required to influence digital investment decisions

🎯 Requirements

• 15+ years of B2B marketing experience, within Retail accounts or agency relationships, and a strong track record partnering with Ad Sales to create executive-level collateral • Experience leading GTM strategy in the US, with exposure to international markets and deep knowledge of digital/social media marketing • Senior experience at ad platform • Proven ability to develop impactful B2B content across organic and paid channels, with proficiency in analytics tools like GlobalWebIndex and Comscore • Familiarity with Canva and a passion for or understanding of Reddit’s platform is a plus

🏖️ Benefits

• Comprehensive Healthcare Benefits and Income Replacement Programs • 401k Match • Family Planning Support • Gender-Affirming Care • Mental Health & Coaching Benefits • Flexible Vacation & Reddit Global Days off • Generous paid Parental Leave • Paid Volunteer time off