Director, Product Marketing

July 25

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Restaurant365

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Restaurant365 is a cloud-based all-inclusive back office solution that combines key restaurant modules with an integrated accounting backbone$1. .$1

Catering Software • Restaurant Operations Software • Restaurant Accounting Software • Restaurant POS Integration • Franchising Software

201 - 500

Description

• Lead the product marketing function for the company, collaborating cross functionally to help drive the overall product architecture, roadmap, and product/feature positioning. • Drive the product positioning, messaging, branding/naming, and value proposition for Restaurant365 products. • Plan the launches for new products and features and manage the cross-functional implementation of the plan. • Drive product usage through user onboarding, customer upsell/cross-sell, long-term loyalty, and retention. • Obtain insight into customers’ usage of product and features, use cases and case studies, untapped opportunities and buyer personas, through interviews, surveys and sales data. • Understand and support our sales channels; train on the problems we solve for our buyers and users; create sales enablement collateral including sales decks, product sheets, presentations/videos, competitive battle cards, and objection handling sheets and teach them how and when to use it. • Understand the competitive landscape—be an expert on our competition, how they are positioned, and how/where our products compare. • Collaborate with the demand generation and content teams to develop omni-channel go-to-market campaigns and content that resonate with our target buyer personas at all stages of the sales cycle. • Define and operationalize the Product Marketing function and grow the team through hiring and training.

Requirements

• B.S. Marketing, Business Administration, Engineering, or related field. • 10+ years of B2B SaaS product marketing experience. • Demonstrated experience building a Product Marketing function. • Demonstrated ability to create compelling product messaging and translate product features into business benefits. • Ability to be a self-starter, set priorities, and collaborate with different elements of a business organization. • Excellent written and verbal communication. Capable of authoring industry and product-related blogs, white papers, and presentations. • Deep analytical and strategic thinking abilities, along with the ability to see the big picture from scattered pieces of information. Able to collect and synthesize complex information, making it relevant, understandable, and actionable for key stakeholders. • A highly motivated, proactive individual that can work in fast-paced environments with the ability to pivot quickly. • Exceptional organization and communication skills, well-spoken and articulate technologist with the ability to talk to every level, from C-level executive to Sales and even to the mainstream consumer.

Benefits

• Comprehensive medical benefits, 100% paid for employee • 401k + matching • Equity Option Grant • Unlimited PTO + Company holidays • Wellness initiatives