Paid Media Manager

3 hours ago

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Rocket Clicks

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B2B • eCommerce • Marketing

Rocket Clicks is a digital marketing agency that specializes in paid media strategies, search engine optimization, social media marketing, and website development. They align law firms and other professionals with tailored marketing roadmaps, focusing on data-driven decisions to enhance online visibility and drive revenue growth. With an emphasis on collaboration and personalized service, Rocket Clicks serves a range of clients, including family law firms and healthcare providers, ensuring measurable results and strong partnerships.

11 - 50 employees

Founded 2008

🤝 B2B

🛍️ eCommerce

📋 Description

• Develop and own strategic campaign roadmaps for each client, defining platform mix, targeting strategies, and a clear testing and optimization plan. • Execute and iterate on our proven industry-specific playbooks for Family Law, adapting them to individual client needs while upholding company best practices and First Principles. • Ideate, test, and evaluate experiments designed to improve client performance. • Proactively manage monthly ad spend for each client, ensuring budgets are not just spent but optimized to deliver maximum return on ad spend. • Analyze campaign performance data for monthly and quarterly reporting. • Monitor KPIs and proactively identify opportunities for improvement or risk mitigation. • Serve as the quality assurance lead for conversion tracking, ensuring data integrity and fast issue resolution. • Audit internal and prospect accounts to validate strategy and identify opportunities for growth. • Partner with the Paid Media Director to translate client goals into actionable campaign plans. • Work with design and editing partners to ensure all creative assets are compelling, brand-aligned, and conversion-focused. • Delegate and document tasks within Agile sprint planning, ensuring efficiency and clarity for support team members. • Mentor junior specialists or supporting contributors, fostering development and knowledge sharing. • Contribute to continuous improvement of team documentation, SOPs, and cross-functional communication. • Maintain accurate sprint planning documentation and delegate tasks effectively across team members. • Contribute to our internal operational efficiency by proactively identifying and implementing automation opportunities that streamline workflows, reporting, and campaign setup.

🎯 Requirements

• Bachelor's degree or equivalent professional experience • 5+ years of professional experience in digital marketing; 3+ years specialized in paid media management • Prior experience working within an agency or professional services environment • Prior experience leading or mentoring contributors in an agency or team environment • Demonstrated success managing monthly ad spend exceeding $100,000 across multiple accounts • Technical excellence across all relevant paid media platforms/channels • Experience supporting local lead generation-focused clients preferred, especially within competitive verticals like Family Law.

🏖️ Benefits

• Unlimited PTO & Sick Leave • Medical Insurance (including FSA & HSA Options) • Dental Insurance • Vision Insurance • 401(k) (with a company match) • Life Insurance • Long-term Disability • Short-term Disability