scandiweb
eCommerce • SaaS • Marketing
scandiweb is an eCommerce agency specialized in providing comprehensive solutions for online businesses. The company offers a range of services including technology integration with platforms like Magento and Adobe, customer acquisition and retention strategies through SEO and email marketing, and customer experience enhancement focusing on UX/UI design. scandiweb addresses issues such as project instability, data analytics challenges, and conversion rate optimization to ensure stable and efficient eCommerce platforms. Furthermore, they offer dedicated eCommerce growth teams to drive business metrics and support long-term strategy development. Their innovative projects include VR applications and data-driven UX improvements.
Digital PR, AEO Specialist
Job not on LinkedIn
3 hours ago
scandiweb
eCommerce • SaaS • Marketing
scandiweb is an eCommerce agency specialized in providing comprehensive solutions for online businesses. The company offers a range of services including technology integration with platforms like Magento and Adobe, customer acquisition and retention strategies through SEO and email marketing, and customer experience enhancement focusing on UX/UI design. scandiweb addresses issues such as project instability, data analytics challenges, and conversion rate optimization to ensure stable and efficient eCommerce platforms. Furthermore, they offer dedicated eCommerce growth teams to drive business metrics and support long-term strategy development. Their innovative projects include VR applications and data-driven UX improvements.
📋 Description
• Own and drive PR initiatives, working closely with the SEO team and copywriters to ensure our AEO strategies generate measurable impact • Develop and execute PR strategies that align with AEO best practices to build brand authority and improve organic visibility in AI-driven search engines • Foster relationships with journalists, influencers, and industry leaders to secure high-quality media coverage and authoritative backlinks • Monitor brand mentions, media coverage, and online reputation, leveraging insights to optimize PR campaigns for better performance in AI search engines • Stay updated on industry trends, algorithm changes, and emerging PR strategies to enhance our authoritative presence in both traditional and AI-powered search results • Support off-page SEO efforts, including link-building strategies that enhance search visibility and authority • Develop and execute referral traffic–driving initiatives, leveraging partnerships, influencer collaborations, and content strategies to expand brand reach • Leverage social search strategies, optimizing PR efforts across platforms like TikTok, Instagram, YouTube, and Pinterest to increase brand visibility, user engagement, and organic discoverability • Analyze and report on PR campaign performance, measuring impact on brand authority, backlinks, visibility in AI-driven search platforms, and referral traffic sources
🎯 Requirements
• Proven experience in PR, digital marketing, or a related field, with a willingness to dive into AEO and SEO principles • Strong communication and storytelling skills, with the ability to convey ideas effectively and engage with audiences, media, and AI-driven search engines • Strong media relations skills and a track record of securing placements in reputable publications (preferred) • Familiarity with SEO, link-building, and digital PR strategies to drive organic growth and visibility in AI-driven search environments • Ability to work cross-functionally and adapt strategies to align with evolving AI search algorithms and brand positioning goals • A data-driven mindset, focusing on tangible KPIs such as brand mentions, AEO rankings, media coverage quality, referral traffic, and the real revenue impact of PR efforts • Self-motivated, proactive, and able to thrive in a fast-paced, collaborative environment • Confident written and spoken English – scandiweb operates internationally with clients and colleagues, therefore English is our core language
🏖️ Benefits
• - Competitive starting salary relative to the market • - Valuable eCommerce experience at the industry leader scandiweb • - Exciting travel opportunities • - Support for hardware upgrades • - Core health insurance coverage and sports bonuses • - A diverse multinational team of experts to learn from • - Company-covered training and certification • - Legendary online and onsite events to celebrate our success together
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