Product Marketing Manager

4 hours ago

☕ Washington – Remote

Although this job is listed in Washington, this company may be open to hiring remote in other states.

💵 $100k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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SecureW2

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Cybersecurity • SaaS • Enterprise

SecureW2 is a cloud-native security platform that delivers adaptive, certificate-based authentication and provisioning to replace passwords and static credentials. Its JoinNow platform provides dynamic PKI, Cloud RADIUS, and cross-platform device trust to enforce least-privilege access for Wi‑Fi, SSO, ZTNA/VPN, desktop login, guest networks, and non-human identities. SecureW2 integrates with identity and endpoint stacks to continuously evaluate device, identity and risk telemetry and automatically update certificates and access policies at scale for enterprises, education institutions, and government organizations.

51 - 200 employees

Founded 2014

🔒 Cybersecurity

☁️ SaaS

🏢 Enterprise

📋 Description

• Own product positioning and keep the narrative current as the platform evolves. • Run customer and prospect interviews and analyze deal patterns to identify themes. • Ensure proper documentation of differentiated positioning for core products and new feature releases, and maintain a unified story across all GTM channels. • Help track GTM plans for product updates and integrations, and track the performance of these updates across each stage of the funnel. • Create practical, high-credibility content (one-pagers, demo scripts, competitive breakdowns) for Sales, SEs, and BDRs. • Create and maintain one “master” PMM GenAI Assistant to promote autonomy within sales and marketing teams.

🎯 Requirements

• 3–7 years of product marketing experience with strong fundamentals. • Background in networking, cybersecurity, or adjacent technical domains. • Proven ability to partner closely with AEs, SEs, BDRs, and CS to translate product value into field-ready narratives and manage requests & expectations. • Experience building & structuring programs, assets, and repeatable processes. • Practical, opinionated understanding of GenAI and its responsible use.