Director of Marketing

June 19

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Logo of Shipwell

Shipwell

Powerful. Scalable. Connectable. Affordable. Justifiable.

Freight • Shipping • Logistics • Integrations • Supply Chain

51 - 200

💰 $35M Series B on 2019-10

Description

• Lead Marketing Strategy: Conduct market research and competitor analysis to understand the software landscape and target audience. Develop and implement comprehensive marketing plans that align with the company's overall business goals. Set marketing objectives and key performance indicators (KPIs) to measure success. • Manage Small Marketing Team: Build, lead, and motivate a high-performing marketing team, including vendors with diverse skill sets. Delegate tasks effectively and provide coaching and mentorship to marketing team members. Foster a collaborative and results-oriented marketing department culture. • Drive Brand Awareness and Demand Generation: Oversee the development and execution of marketing campaigns across various channels to generate brand awareness and leads. Manage the marketing budget and allocate resources strategically to maximize return on investment (ROI). Analyze marketing campaign performance and make data-driven decisions for continuous improvement. • Product Marketing and Launches: Develop and execute go-to-market strategies for new software products. Collaborate with product development teams to ensure messaging aligns with product features and benefits. Manage product positioning and messaging across all marketing materials. • Channel/Partner Marketing: Develop and oversee marketing programs specifically designed for channel partners. Build and maintain strong relationships with channel partners to maximize their effectiveness in selling the software. • Stay Ahead of the Curve: Stay informed about the latest marketing trends and technologies. Identify and implement innovative marketing strategies to stay ahead of the competition. Continuously monitor the marketing landscape and adapt strategies as needed. • Metrics & Reporting: Track and analyze marketing campaign performance using data analytics tools. Generate reports to measure marketing ROI and present findings to company leadership. Use data insights to inform future marketing strategies and tactics.

Requirements

• BA/BS degree in communications, marketing, PR, journalism or a related field • 9+ years experience in marketing • 4+ years as a marketing director leading teams • Proven success in driving impact in previous positions • Experience leading strategy and execution of marketing campaigns • Analytical and creative thinking • Thorough knowledge of web analytics (Google Analytics) • Experience using Salesforce

Benefits

• Enjoy working remotely with the added perk of a home office reimbursement • Unlimited Paid Time Off (PTO) • A robust healthcare package that includes medical, dental & vision benefits, short-term and long-term disability, AD&S coverage, and flexible/health savings accounts • 401K program where Shipwell matches up to 4% • A yearly learning and development budget • Subsidized internet, cell phone, fitness, and educational reimbursements • Virtual team-building events where fun and connection take center stage • Join a vibrant, inclusive workplace shaped by friendly, talented individuals • Receive a technology package, including a MacBook Pro • Employee Recognition Program to celebrate and incentivize hard work and success!

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