Digital Strategy/CRM Lead – Contract

Job not on LinkedIn

🕒 May 28

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Logo of Sia

Sia

1001 - 5000 employees

🤝 B2B

🤖 Artificial Intelligence

💰 Private equity on 2025-01

B2B • Artificial Intelligence

Sia is a global management consulting group born digital that specializes in strategy, management consulting, and AI-driven transformation. The firm combines consulting, creative services, and AI solutions (Sia Experience, Sia AI, Sia Studio) to help large enterprises scale digital and generative AI initiatives, optimize operations, and improve customer experience. With ~3,000 consultants across 19 countries, Sia serves blue‑chip and big‑tech clients across multiple sectors including banking, telecommunications, automotive, healthcare, media, and government.

📋 Description

• Serve as a strategic thought partner and quality check for our digital strategy team across several accounts • Develop frameworks, shape briefs, and contribute directly to strategy deliverables when the work calls for it • Provide strategic direction across several accounts, shaping new initiatives with clients and translating them into operational plans • Oversee and contribute to performance reporting, with the ability to present results and strategic implications directly to clients • Own strategic oversight on a handful of accounts, including hands-on maintenance of existing roadmaps, audit reviews, and prioritization guidance • Contribute to bi-weekly performance reporting — pulling insights, identifying trends, translating data into clear recommendations • Join key meetings as needed, leading senior-level conversations, and being prepared to present work • Collaborate actively with Paid Media, Creative, and Account leads to keep integrated workstreams moving

🎯 Requirements

• Proven experience leading digital strategy across integrated channels including CRM/email, SEO, and growth marketing within agency, consulting, or complex client-service environments • Strong understanding of lifecycle marketing, customer journeys, campaign architecture, and performance-driven digital strategy across enterprise or multi-stakeholder accounts • Hands-on experience reviewing performance data, extracting actionable insights, and translating analytics into strategic recommendations for clients and internal teams • Familiarity with Adobe Analytics, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA); ability to operate comfortably within modern martech and reporting ecosystems • Ability to confidently lead senior-level client conversations, present strategic recommendations, and guide workstreams with executive presence and sound judgment • Experience partnering cross-functionally with Paid Media, Creative, Account, and technical teams to keep integrated initiatives moving effectively • Comfortable operating as both a strategic lead and individual contributor — able to step into the work directly, shape deliverables, review outputs, and provide hands-on support where needed • Strong organizational and prioritization skills with the ability to manage multiple workstreams simultaneously in fast-moving environments with minimal oversight

🏖️ Benefits

• Flexible work hours • Remote work options

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