Paid Media Specialist (Pay Per Click)

March 24, 2023

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SmartBug Media

Globally recognized Intelligent Inbound® marketing agency here to support your revenue growth.

inbound marketing • content marketing • web design • web development • social media

51 - 200

Description

• Develop and lead paid media strategies for various channels including AdWords, Bing, Amazon, YouTube, LinkedIn, Facebook/Instagram, and other third-party ad platforms. • Define important metrics for paid media performance. • Monitor account budgetary goals and measure the success of every paid media campaign based on account KPIs. • Stay up to date with the latest paid media best practices and technologies. • Work in and delegate multidisciplinary teams with copywriters and designers. • Collaborate with internal team members servicing the account. • Have a deep understanding of the client's business, objectives, and current gaps. • Ensure the seamless execution of account strategies, and identify and remove barriers to success. • Recommend improvements to SmartBug's internal processes as it relates to paid media. • Research and collect data to help inform paid media strategies moving forward. • Drive clients' revenue growth through paid media strategies and tactics. • Provide a flawless client experience, build and maintain customer relationships, and coordinate with internal stakeholders to provide clients with status updates.

Requirements

• A minimum of 3 years of experience in developing, implementing, and leading paid media strategy for various channels including AdWords, Bing, and YouTube. LinkedIn, Facebook/Instagram, and other third-party ad platforms (preferred). • Ability to manage multiple projects and consistently meet deadlines. • Excellent organization and time management skills. • Ability to lead and direct internal resources, identify and act on project issues and risks. • Solid business acumen, management, and problem-solving skills. • Experience with project management systems is required; experience with Teamwork is strongly preferred. • Strong relationship-building skills and communication experience. • Strong presentation skills and able to communicate with executive-level clients. • Proficient in Microsoft Office and Google Suite. • Experience working remotely in similar roles is strongly preferred.

Benefits

• Health insurance with company contribution. • Paid maternity and paternity leave. • Paid vacation and unlimited sick time. • 4-week paid sabbatical every 5 years of employment. • Monthly remote work allowance. • 401(k) with employer matching. • Flexible spend plan. • Company-funded short-term disability and life insurance. • Long-term disability. • Annual leadership conference, SmartBugaPalooza. • Training budget. • The flexibility of working remotely. • MacBook Air issued to you at the time of hire. • Annual salary $50,000 - $60,000 DOE.

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